1. From Good to Great to Built to Last
Chapter 9

2. Built to Last Enduring companies followed good-to-great framework
Good to Great as a prequel
Core Ideology allows enduring greatness
Ideas from each enrich and inform the other

3. Enduring great companies
Go through the process of good-to great in the formative years
Hewett- Packard set out to find who would help them build an electrical engineering company.

4. Core Ideology Ideology is the extra dimension of enduring greatness
Core value or purpose gives a reason beyond money
Holding this core ideology allows change to occur

5. Change Cultural and operating practices
Preserve Core values
Core purpose
Change Cultural and operating practices
Specific Goals and Strategies

6. Preserve Change Creative imagination Attention to detail
Abhorrence of cynicism
Disney Magic
Happiness to millions
Change
1920’s Cartoons
1930’s Animation
1950’s Television
1960’s Theme Parks
1980’s International
1990’s Cruise Line

7. Big Hairy Audacious Goal
Huge and daunting goal
Clear and compelling
Set at the center and with understanding of Hedgehog Concept

8. Why Bother?
Being great is no harder than to be good. In fact, more clarity makes less work.
Greatness propels us into meaningful work. Because we care.