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Tools for Better Customer Communications An ACEware Webinar with Chuck Havlicek
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Possibilities! Contacting an individualEmailing a classRegistration Confirmations/Receipts & CertificatesCourse Reminder & Follow-ups Emergency Email & SMS
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80% of smart phone users check their phone within 15 minutes of waking up
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Contacting an Individual
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Double-click email field
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Name Quick Reports
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As long as we’re talking about Student email... ?? How about Instructors ?? Same feature available on the instructor screen. Double-click email field
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Creating HTML Email (a little help)
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HTML Tool From aceware.com Customers/Student Manager Resources/Create HTML Emails
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Emailing a Class
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Quick Email to Class
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Report of students who will receive email, and those without email addresses
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Email options Send a carbon copy Include email signature Send yourself a copy Send instructor a carbon copy Include first name of student as salutation? Include attachment Meter Flow of Emails (to avoid internal Anti- Spam flag)
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Mass Merge Email to Class Different because of additional options & because it’s based on a template
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FYI – We’re offering a breakout session on editing email templates at our annual user’s conference in May Manhattan, Kansas May 18-20, 2016 ( Registration info already on our website)
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Mail Merge Options Note the opportunity to make a log entry
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You can also send “Stock” or personalized (mail merge) emails to your entire database. justafter(‘do mergmail’) Personalized Or justafter('=doemail()') Stock Message
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Registration Receipts, Confirmations & Certificates
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Registrations Confirmations, Receipts & Certificates are Transactional Email Messages Transactional emails have a specific informational purpose and are usually initiated at the request of the student 3X On average, a student will read transactional emails and store the message indefinitely
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Your participants are frequently watching for this information Take advantage of the opportunity!
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Receipts and Confirmations Registration Screen / Print Receipt
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Mass email receipts Reports / Registrations / Receipts / Additional Report – Mass Email Receipts There is a Report Template in the Report Templates Area on our website Customers/Student Manager Resources/Report Templates
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Editing Email Templates Module / Catalog / Email Templates
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Course Reminders & Followups Automatic Manual
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Automatic (mostly) Enable Course Reminders
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Manual: Course Reminders for a single class Use “Send Mass Merge Email to Class” option on Course Quick Reports Select “Reminder Template”
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Controlling Which Courses Get Reminders If you answer “No” during the setup, you can work on a course-by-course basis
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Followups work similarly to reminders Enable in Preferences Build or install template Send to single course or all courses NOTE: A NEW Feature Released SM8.Ver.028 +
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SMS & Emergency Email
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Remember... for SMS to work Student must have a cell phone listed AND Opt In must be checked on name screen
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If you want to learn more about SMS We have a webinar for that in Webinar Archive
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SMS Messages can be sent to... Individual Class To all names in a report As an emergency message to everyone with a class that meets on a specific day
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SMS Messages to an Individual Very similar to sending an individual an email... From the name screen, double-click the “Cell Phone” field to open the SMS screen
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SMS Messages to a Class All, Date & Select Functions are available options
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SMS Messages Templates Class Reminder Run from Tools / Email Student Reminders
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Send SMS Message to Names in a Report justafter("do massSMS")
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Emergency SMS Messages You will be ask for the date of emergency
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You can edit or create new SMS templates from Module / Catalog / SMS Templates Chuck, can I edit the SMS Templates? Excellent help is available for editing templates in our Online Help page
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Emergency Email Tools / Emergency Email Fill in date of emergency The templates pull your organization’s name from the “Org Default Preferences” and substitutes the contents for Your University in the message
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Location specific emergency email You will be ask for the specific dates and the location/building and, will have an opportunity to edit the existing text
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Yea.. Even More e-mail Marketing Tools… SHOUPCLS() Allows you to send a personalized email to a student that Lists upcoming courses, that match his/her interest profile! DOEMAIL() Can send a standard email (with HTML or plain text) to Select groups of student/prospects in your database NOTE: The “Last Minute” email some of you received yesterday was created with the HTML builder tool and sent out via DOEMAIL()
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SHOUPCLS (example) Inserted into an email, the user gets a list of upcoming classes.. AND you can Link them DIRECTLY to your ACEweb Check out page!
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Questions????
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Did you get your February newsletter ? If you did, you already know about our next webinar!
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Understanding Payments & Deposits February 17, 2016, 1:30 PM Central
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ACEware 20th Annual Users’ Conference May 18– 20, 2016 / Hilton Garden Inn, Manhattan Kansas
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