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Copyright © 2004 McGraw-Hill Australia Pty Ltd PPT Slides t/a Office Skills: A Practical Approach 3e by Horsfall & Cairns Slides prepared by June Breheny 6–16–1 Chapter 6 Customer service
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Copyright © 2004 McGraw-Hill Australia Pty Ltd PPT Slides t/a Office Skills: A Practical Approach 3e by Horsfall & Cairns Slides prepared by June Breheny 6–26–2 Quality customer service Help and assistance Define types of customers Ascertain needs Communicate Obtain feedback
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Copyright © 2004 McGraw-Hill Australia Pty Ltd PPT Slides t/a Office Skills: A Practical Approach 3e by Horsfall & Cairns Slides prepared by June Breheny 6–36–3 Achieving quality Market knowledge Customer’s needs Commitment Workable practices Resources Review and improve Advise customers
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Copyright © 2004 McGraw-Hill Australia Pty Ltd PPT Slides t/a Office Skills: A Practical Approach 3e by Horsfall & Cairns Slides prepared by June Breheny 6–46–4 International standards ISO 9001/9002/9003 External quality assurance Globalisation Adopted by thousands
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Copyright © 2004 McGraw-Hill Australia Pty Ltd PPT Slides t/a Office Skills: A Practical Approach 3e by Horsfall & Cairns Slides prepared by June Breheny 6–56–5 Delivering customer service Aims and objectives What is our business? Who are our customers? Who are our competitors?
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Copyright © 2004 McGraw-Hill Australia Pty Ltd PPT Slides t/a Office Skills: A Practical Approach 3e by Horsfall & Cairns Slides prepared by June Breheny 6–66–6 Total quality service Figure 6.1Total quality service
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Copyright © 2004 McGraw-Hill Australia Pty Ltd PPT Slides t/a Office Skills: A Practical Approach 3e by Horsfall & Cairns Slides prepared by June Breheny 6–76–7 Strategic planning Objectives of the business Response to environment Long-range planning Company mission Customer service strategy
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Copyright © 2004 McGraw-Hill Australia Pty Ltd PPT Slides t/a Office Skills: A Practical Approach 3e by Horsfall & Cairns Slides prepared by June Breheny 6–86–8 Company image Positive/negative Assess current image Assess desirable image Plan for improvement
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Copyright © 2004 McGraw-Hill Australia Pty Ltd PPT Slides t/a Office Skills: A Practical Approach 3e by Horsfall & Cairns Slides prepared by June Breheny 6–96–9 Customer service department Finance Maintenance Technical Information Customer satisfaction
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Copyright © 2004 McGraw-Hill Australia Pty Ltd PPT Slides t/a Office Skills: A Practical Approach 3e by Horsfall & Cairns Slides prepared by June Breheny 6–10 External and internal Figure 6.2External and internal customers
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Copyright © 2004 McGraw-Hill Australia Pty Ltd PPT Slides t/a Office Skills: A Practical Approach 3e by Horsfall & Cairns Slides prepared by June Breheny 6–11 What is most important? Availability After-sales service Efficient handling of queries Ordering convenience Technical advice Quick delivery Reliability Equipment demonstrations Published material
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Copyright © 2004 McGraw-Hill Australia Pty Ltd PPT Slides t/a Office Skills: A Practical Approach 3e by Horsfall & Cairns Slides prepared by June Breheny 6–12 Other features Pleasant environment Friendly, well-groomed staff Well-informed staff Willing assistance Polite and helpful
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Copyright © 2004 McGraw-Hill Australia Pty Ltd PPT Slides t/a Office Skills: A Practical Approach 3e by Horsfall & Cairns Slides prepared by June Breheny 6–13 Interpersonal skills Show empathy Listen actively Appropriate communication Conflict resolution Follow up Record of complaints
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Copyright © 2004 McGraw-Hill Australia Pty Ltd PPT Slides t/a Office Skills: A Practical Approach 3e by Horsfall & Cairns Slides prepared by June Breheny 6–14 Types of customers Regular customers Chance customers (passing trade) Visiting customers
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Copyright © 2004 McGraw-Hill Australia Pty Ltd PPT Slides t/a Office Skills: A Practical Approach 3e by Horsfall & Cairns Slides prepared by June Breheny 6–15 Excellent customer service Survey customer needs Provide information Cultural awareness Meet needs quickly Procedures manual Obtain feedback
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Copyright © 2004 McGraw-Hill Australia Pty Ltd PPT Slides t/a Office Skills: A Practical Approach 3e by Horsfall & Cairns Slides prepared by June Breheny 6–16 Providing information Inform about changes What you can do for them Why you are ahead Better than others
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Copyright © 2004 McGraw-Hill Australia Pty Ltd PPT Slides t/a Office Skills: A Practical Approach 3e by Horsfall & Cairns Slides prepared by June Breheny 6–17 Identifying customer needs Customer needs Customer wants Customer demands technical advice
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Copyright © 2004 McGraw-Hill Australia Pty Ltd PPT Slides t/a Office Skills: A Practical Approach 3e by Horsfall & Cairns Slides prepared by June Breheny 6–18 Handling complaints The PAIR method Placate Attend Investigate Resolve
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Copyright © 2004 McGraw-Hill Australia Pty Ltd PPT Slides t/a Office Skills: A Practical Approach 3e by Horsfall & Cairns Slides prepared by June Breheny 6–19 The five-step method Listen Respond Decide on action Take action Follow up
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