1. American Girl Case Study & Execution Examples 1

2. Flight: 2/25 - 3/31/13 (5 weeks) Campaign Objectives: Drive moms and their daughters to American Girl store in five key markets during Spring Break Better understand parents’ buying habits for their young daughters Inform moms about American Girl and events taking place in the five markets Execution: Triton Streaming :30-second audio with companion banners geo and demo-targeted to W25-49 Leverage Triton Loyalty’s female-skewing member base by: – Asking key questions about buying habits through the Triton survey engine – Triton Loyalty’s trivia feature forced users to engage with the American Girl site to answer questions correctly and earn points Results: Triton Streaming delivered in full against the target audience American Girl captured key learnings about customer buying habit User engagement with the American Girl site was created through trivia questions American Girl has since utilized Triton Digital for: – Columbus, OH Grand Opening – Summer Campaign (increased to 8 markets) – San Francisco, CA Grand Opening Conclusion: The combination of Triton Streaming and Triton Loyalty drives engagement and captures valuable customer insights. Case Study – American Girl

3. Streaming Screenshot 3

4. Trivia Example - NYC 4

5. Survey Example - CHI 5

6. Survey Results 6

7. Results 7