1. Irwin Metal Cutting Launch Sales Presentation

2. 2 Agenda » Market Review for Metal Cutting » Why Metal Cutting Blades? » Irwin Metal Cutting Program » Pricing and Timing

3. 3 N.A. Steel Cutting Market » Non-Load Bearing Steel - $400M Market » Solid growth rate – 10% CAGR » Internal curtain walls, partition walls, etc... » Load Bearing Steel - $200M Market » Exterior support walls, floor joists, etc… » 100% recyclable… » Positioned as GREEN » National Specification » No Regional Code Variance » Inorganic » will not rot, warp, split, crack or creep » Dimensionally stable » minimal expansion / contraction Growing in both Residential & Commercial Construction

4. 4 Top CSB Metal Cutting - CTQs Speed Life Cut Quality Temperature Feel Faster than Abrasive wheels Lasts Longer than Abrasive wheels Smoother & Accurate cuts Cooler Cut Quieter & Less Vibration

5. 5 Metal Cutting End User Field Research CTQsBenefitRating Life Lasts longer than abrasive wheels  92% felt the blade had better or equal durability & life compared to their existing blade! Speed of Cut Faster than abrasive wheels  83% felt the blade was faster and provided cleaner cuts and was more aggressive from start to finish than their existing blade! Cut Quality Smoother & Accurate cuts  98% felt the blade had better or equal cut quality and precision with less burrs than their existing blade! Overall Performance Life, Speed, Quality and Feel  83% of the users cited the blade to have overall better performance than their existing blade  96% of users cited purchase intent! Excellent End User Field Research Feedback! 2009 End User Field Research - Irwin

6. 6 Irwin Metal Cutting Saw Blade  Metal Cutting Grade Carbide Teeth  reduces wear, withstands impact & delivers longer life  Laser Cut Blade  provides for stronger tooth bond  Laser Cut Anti-Vibration Vents  stabilizes blade and keeps it cool for smooth & accurate cuts  Anti Kick Back Shoulder  reduces dust & sparks for safer cuts

7. 77 IRWIN METAL CSB FULL PROGRAM Full Program w Clean & Clear Consumer Message!

8. 8 Irwin Metal Cutting Blue Walls & Bulk Blue Walls Available February 2010 Irwin Blue Wall #1765522 Irwin Bulk #4935556 Product Setup Information Available in Digital Launch Kit Click Here

9. 9 Why Irwin Metal Cutting Blades? » Lower Invoice Price than Competitors = More Profits » Laser Cut High Quality Design = Highest Performance » Better Performance than Abrasive Wheels = Cleaner Cutting and Improved Speed » 83% of Users prefer Irwin Metal Cutting Blades compared to their Current Solution! » Superior Product Communication = Improved Trade Up vs. Abrasive Wheels & Competitors » Productivity on Jobsites = Lower Overall Cost per Cut