1. CIS 2200 Kannan Mohan Department of CIS Zicklin School of Business, Baruch College

2. Analyze the business model of Netflix Examine the phenomena that resulted in the success of Netflix Analyze present and upcoming challenges 3-2

3. 3-3

4. 3-4

5. Inventory costs - Online vs. bricks and mortar Shelf space Search costs Cinematch to reduce search costs Digital vs. physical products Inventory and delivery challenges Pricing issues 3-5

9. Amazon Web Services Why? Challenges?

10. 3-10

11. How can you exploit the long tail? What kind of entry barriers can you develop in this industry? How can Netflix address the novel challenges that will come up in its near future? 3-11