1. Firefly Partners & DemocracyInAction M OVING FROM EMAIL BLASTS TO INTEGRATED CAMPAIGNS

2. I NTROS Who are these Firefly Folks? Jen Frazier President Maureen Wallbeoff Vice President

3. C AMPAIGNS 101 Does your issue require a blast or a campaign?  2 weeks (or more) lead time  Need action from supporters  Success is vital to your issue or organization  Requires high engagement levels

4. C AMPAIGN F LAVORS  Advocacy  Fundraising  Increase House File  Communication/Messaging  Surveying

5. C AMPAIGN B UILDING B LOCKS  Website  Social Networking Sites  Online Fundraising  Action Alerts/Advocacy Tools  Email Messages  Tell A Friend

6. C AMPAIGN P LANNING If you fail to plan…you plan to fail. Use the force… I mean - use the worksheet

7. C AMPAIGN P LAN W ORKSHEET  What is the goal for the campaign?  What supporters will you target?  Where are you going to reach them?  What actions do you want them to take?  Who is on your team?  What is each person responsible for?  What written & designed collateral do you need?  What is your timeline?

8. M EASURES OF SUCCESS  Open Rates  Action Rates  Donations  Page Visits  Opt Outs  Forwards

9. C AMPAIGN S AMPLE O NE

11. C AMPAIGN SAMPLE TWO

16. Q & A

17. G ETTING HELP FROM FIREFLY  We’re fast, fun and affordable  Typically available on short notice  Visit our site: www.fireflypartners.comwww.fireflypartners.com  Email Jen: jen@fireflypartners.comjen@fireflypartners.com  Email Maureen: maureen@fireflypartners.commaureen@fireflypartners.com