1. Mobile Web 2.0 Mobile Mashup & LBS
Dong Ouk Moon
Columbia University, Apr 6th

2. Outline Conclusion Web 2.0 Mobile Web 2.0 Mobile Mashup
Location Based System (LBS)
Case Study
Ad-mob
Amazon
Message Center Project
 Conclusion

3. Web 2.0 Web 1.0 Web 2.0 Not more than providing info.
Fig. 1. The differences between Web 1.0 and 2.0
Limited Resource
Technical Problem
Web 1.0
Web 2.0
Company
Contents
Users
Web 1.0
Not more than providing info.
Difficult to share idea
Limited SNS; , IM
Web 2.0
New definition ‘Social Web’
User generated contents
Blog, Wiki
Data Sharing
Open API
Automate update system
RSS, Atom

4. Mobile Web 2.0 - Advent Wireless network technology advances
WCDMA, LTE, WiMAX
Overcome infra limitation; Network Speed and Cost
Mobile devices improved dramatically
Improved dramatically
Make past limitation disappear
The convergence into Mobile devices
GPS, WiFi, 3G
Ubiquitous

5. Mobile Web 2.0 - Features Include Features of Web 2.0
User-generated contents
Easy to Share
Automated Update Procedure
Location Based System
GPS, Wifi, Cell-Tower
Mobility
Anywhere
High-Speed

6. Mobile Web 2.0 - Meshup Creating a new service Combining services
Open API
Smart Phone PC
Tablet
Fig. 2 Data sharing by using Open API
Creating a new service
Combining services
Use Open API
Satellite pics from Google maps
Book Info. from Amazon
News from Bing …

7. Case Study: Admob Mobile advertisement service
Location Based Advertisement System
Analyze User Pattern
Focused on Local Market
Longtail Business
Fig. 3. The coverage of local advertisement

8. Case Study: Amazon Biggest Online Bookstore Analyze User Pattern
Provide Mobile Site
Provide Movile Native App
Fig. 4 Mobile Web 2.0 Website and Native Application of Amazon

9. Message Center Project
Timeline
Show All Messages
Twitter, Facebook
SMS,
Compose
Post it to all SNS
Twitter, Facebook, IM
At the same time
Auto Posting
Certain Area – “I’m at Penn station”
Certain Time – “I go to bed”
Fig. 5. Message Center for Android

10. Conclusion User-generated contents Location Based System Mobility
Mobile Meshup
New Business Model

11. Questions?