1. DESIGN THINKING DISCOVERY PHASE – KNOW PEOPLE.

2. Image courtesy of Steven and Chris website. DISCOVERY PHASE

3. Image courtesy of mytherapynyc website

4. HUMAN CENTERED

5. METHODS DISCOVERY PHASE – KNOW PEOPLE.

6. Image courtesy of todayszaman.com website USER RESEARCH PLAN ETHNOGRAPHIC INTERVIEWS INDIVIDUAL GROUP INTERVIEWS CARD SORT IMMERSION POEMS ANALOGOUS INSPIRATION SECONDARY RESEARCH FEASIBILITY VIABILITY DESIRABILITY what do people desire?

7. THE RIGHT BALANCE ASK: Engagement What people say they do TRY: Immersion What people experience Look: Observations What people do

8. FOR WHOM? Image by Tim Hewitt. Source: Whitespeed FIND WHO WILL BE INVOLVED -Select people to research -Core users -Extreme users -Experts -Nonusers

9. EXTREME USERS Make sure to include extreme users and Non-users since they can provide nonobvious insights.

10. WHY? Image by Tim Hewitt. Source: Whitespeed

11. https://www.youtube.com/watch?v=mo-kvh1w60w We need to learn to see things “with a fresh set of eyes,” and empathizing is what gives us those new eyes. “” Youtube link to Video

13. WORKPLACE WELLNESS DISCOVER + ENGAGE + OBSERVE While what we do for work, where we work and who we work with can have a lasting effect on our overall health and wellness, they are just a few important pieces of the overall puzzle. In what ways does our work life influence our personal and home lives as well?

14. ENGAGE + INTERVIEW Image courtesy of BIH Design website ENCOURAGE STORIES LOOK FOR INCONSISTENCIES FOLLOW UP WITH WHY LISTEN TO VERBAL NONVERBAL CUES DON’T SUGGEST ANSWERS ASK NEUTRALLY DON’T BE AFRAID OF SILENCE

15. ENGAGE + INTERVIEW Image by Rudy Garns, at Flickr.com

16. 1.Prepare for your Interview (You can use the “Interview Form”) 2.Divide in teams or pairs and define who is going to start the interview. 3.Interview your partner for 5 min then switch. Remember: Encourage stories Have questions as a reference not as a check list. Write down what is said and what is not. Listen carefully. 4.Write your Insights. You can use the POV (Point of View) formula [USER] needs to [USER’S NEED] because [SURPRISING INSIGHT] 5.Find patterns and group your insights.

17. If I had asked my customers what they wanted they would have said a faster horse! – Henry Ford “ ” Image courtesy of thinglink.com website

18. OBSERVATION Image courtesy of gettyimages website DON’T JUDGE QUESTION EVERYTHING BE TRULY CURIOUS FIND PATTERNS OBSERVE CAREFULLY

20. OBSERVE PEOPLE OBJECTS ENVIRONMENT MESSAGES SERVICES

21. 1.In the same Teams or pairs, go and take a short tour of the office. 2.OBSERVE (don’t interpret) how people are working. 3.Ask why often. 4.If possible, use your smartphone to record some key elements. (Remember to ask first) 5.Record everything. You’ll find your notes critical in keeping track of what you’ve learned. 6.You can use the POEMS Format as a reference for your notes. 10 Min.

22. 1.Write your Insights. You can use the POV (Point of View) formula [USER] needs to [USER’S NEED] because [SURPRISING INSIGHT] 2.See if your new insights will go in any of your previews clusters or create new ones. 3.Classify your insights as pain points or happy points using the dots. - Red for Pain - Green for happy

23. Understand and make sense. STORIES ARE JUST DATA WITH A SOUL

24. HOW MIGHT WE…

25. HMW Video

26. THANKS Camila Garcia Voelkl @volkldesign