1. What 3 adjectives best describe you and why? Think about this question and be prepared to share aloud with the class.

2. Presentation prepared by: Marilyn Shaw University of Northern IA This multimedia product and its contents are protected under copyright law. The following are prohibited by law: Any public performance or display, including transmission of any image over a network; Preparation of any derivative work, including extraction, in whole or in part, of any images; Any rental, lease, or lending of the program. Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

4. Perceptions are based on our experiences Perception gives meaning to our communication Perception influences how we communicate with others Perception is a complex phenomenon Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

5. Selection Sorting one stimulus from another Selective exposure Selective attention Selective retention Organization Sorting, organizing, categorizing Closure Proximity Similarity Interpretation Based on past experience Based on new situations Based on opinions of others Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

6. Selective exposure: Deliberate choices in which stimuli we experience and which we avoid Selective attention: Focusing on specific stimuli while ignoring or downplaying another Selective retention: Processing, storing and retrieval of information we have already selected, organized and interpreted 6

7. Closure: Filling in details so a partial entity will seem complete. Filling the blanks of what we don’t know so that we have a more complete picture, even if the they are based on assumptions and pre-conceptions. Proximity: Grouping of two or more stimuli that are close together. Similarity: Grouping of stimuli that resemble one another in size, shape, or other traits. 7

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9. Cultural background Gender Media Internet 9

10. Perceptual set: fixed, previously determined view of events, objects, or people ignoring new information Stereotyping: categorizing without regard to unique individual characteristics Attribution error: Our perceptions are NOT always correct Physical characteristics: Body size, ability to use our 5 senses, etc. affect our perceptions. Psychological state: Our state of mind filters our perceptions. 10

11. Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

12. Separate facts from assumptions Perceptions, especially first impressions, are not always accurate Recognize your personal biases People from different cultural backgrounds do not always attach the same meaning to events Don’t be afraid to verify your perceptions Admit misperceptions and change if needed Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

13. Bob, a photographer, is hired by a local motel owner to take pictures to make the motel appear attractive for its Internet web page. When he gets to the motel location, Bob notices right away that it is located in an undesirable part of the city, parking is difficult, and few attractions or restaurants are nearby. Therefore, he does not take any photos that show the motel’s surroundings. He does however, photograph a model dressed to look like a successful businessperson approaching the newly remodeled entrance. He takes photos of a few attractive models in and around the pool. He takes a shot of one of the rooms, using a wide-angle lens to give the illusion of spaciousness. Bob has created the impression on the Internet that the motel attracts businesspeople, its customers are attractive, and its rooms are spacious. 1. What do you think of what Bob has done regarding the perceptions he has created through the photos he has posted on the Internet site? 2. Because no attractions or fine restaurants can be found near this motel, Bob decides to take photos of attractions and fine restaurants in another part of the city and uses them, giving the impression that they are close to the model – is this ethical? Why or why not? 3. Because we rely on the Internet for information, from research for papers to planning a vacation or booking a hotel, how can we evaluate the information we find on the web? 4. Are Internet advertisers obligated to present their products in a completely truthful way? Are all advertisers so obligated?

14. http://abcnews.go.com/Lifestyle/hollywood-real- estate-agent-chris-cortazzo-sued- missing/story?id=28248017 http://abcnews.go.com/Lifestyle/hollywood-real- estate-agent-chris-cortazzo-sued- missing/story?id=28248017

15. https://www.youtube.com/watch?v=EbarO9zF81Y What perceptions did Sandra Bullock’s character have over the gentleman who changed the locks? What perceptions Brendan Fraser’s character have over the gentleman who changed the locks?

16. https://www.youtube.com/watch?v=EtvbEtPIGiA What perceptions did Terrence Howard’s character have over the cops? What perceptions did Thandie Newton’s character have over her husband?

17. https://www.youtube.com/watch?v=GDrnSzfL-aI What was Ryan Phillipe’s perception of Terrence Howard’s character? What was Terrence Howard’s perception of Ryan Phillipe?

18. https://www.youtube.com/watch?v=L-iyxIincCI What was Michael Pena’s (the father/locksmith) perception of Shaun Toub (the store owner)? What was Shaun Toub’s perception of Michael Pena?

19. https://www.youtube.com/watch?v=f1yXXGXhdkg What is Matt Dillion’s perception? What is Thandie Newton’s perception?

20. Get into your groups Exchange contact information Phone number Email Facebook Brainstorm project ideas

21. Chapter 3