1. 264a Marketing Research 1 Sources of Zipcode Data at UCLA

2. 264a Marketing Research 2 Print Sources Rezide Claritas Corporation HA 201 1990 R47 1994 Vol. 10 (California)

3. 264a Marketing Research 3 CD-ROM Sources Maps and Government Information (MGI) Library URL Public Station #1 1990 Census Summary File 3 CD Location: Temp X-14 CD 90-3B

4. 264a Marketing Research 4 Example: Extracting Income by Zipcode Get the proper CD Loaded. Browse by using “Quick Reference” option. When you’ve found what you want back up to “Extract” option. Extract Menu 1. Select Item 2. Select Record 3. Add Labels 8. Extract to a file

5. 264a Marketing Research 5 1. Select Item xCountyCounty xSAC1Zipcode xP107001 xP107002 x.. xP107025

6. 264a Marketing Research 6 2. Select Records S* SAC1 (items with “*” can be selected in ranges) Rmin90001 max91803 Press “escape” to move back up a level.

7. 264a Marketing Research 7 3. Add Labels Select SAC1 -- ANPSADPI

8. 264a Marketing Research 8 8. Extract to a File Place a PC formatted file in drive a: Menu 1..dbf 2..prn 3..sdf 4..txt 5.___ Dry run to estimate file size. Give a full path name, but not extension: a:\incbyzip Gives incbyzip.dbf

9. 264a Marketing Research 9 Part of Resulting File