2. BENEFITS + RISKS OF SOCIAL MEDIA IN THE WORKPLACE

3. JOSH BOESCH JBOESCH@LUTZ.US 402.778 MERRICK PRICE MPRICE@LUTZ.US 402.778.7962

4. SOCIAL MEDIA PLATFORMS

5. RECRUITMENT & SELECTION RISKS & BENEFITS

6. POTENTIAL RISKS – Employment discrimination – Variability in applicant use of social media disadvantages those who do not use it – Spread of inappropriate or damaging information RECRUITMENT & SELECTION

7. FULL ARTICLE: HTTP://ESPN.GO.COM/COLLEGE-FOOTBALL/STORY/_/ID/13559872/NEBRASKA-CORNHUSKERS-FIRE-PA-ANNOUNCER-JON-SCHUETZ-FACEBOOK-POST-CITED RECRUITMENT & SELECTION

8. POTENTIAL BENEFITS – Improved sourcing of high-quality candidates – Enhanced candidate quality, provides additional research – Increased time and cost efficiency – Greater organizational identification – Improved employment compatibility and job satisfaction – Attractive to millennial/younger candidates RECRUITMENT & SELECTION

9. 73% OF 18-34 YEAR OLDS FOUND THEIR LAST JOB THROUGH A SOCIAL NETWORK. SOURCE: ABERDEEN GROUP RECRUITMENT & SELECTION

10. BRANDING AND MARKETING RISKS & BENEFITS

11. POTENTIAL RISKS – Hidden costs with maintenance of media – Perception of individual/company influenced – Quick spread of negative or private information BRANDING AND MARKETING

15. POTENTIAL BENEFITS – Fast and inexpensive dissemination of information – Easy sharing of knowledge from few to many – Ability to reach new customers – Customer loyalty enhancement – Reinforcement of organizational culture – Analytics BRANDING AND MARKETING

19. #1 - AVOID POSTING INAPPROPRIATE CONTENT OR INFORMATION LUTZ STANDARDS

20. #2 - DO NOT DISCLOSE CONFIDENTIAL INFORMATION LUTZ STANDARDS

21. #3 - PROVIDE ORIGINAL SOURCES LUTZ STANDARDS

22. #4 - CONSIDER OTHER PEOPLE’S PRIVACY LUTZ STANDARDS

23. #5 - REVIEW AFTER POSTING LUTZ STANDARDS

24. QUESTIONS?