1. Bell Ringer Marlin made $557 in gross pay. His employer withheld $88.25 in total federal tax, state tax, and FICA from his check. How much was his net pay?

2. Bell Ringer Answer $557 - $88.25 = $468.75

3. Table of Contents TopicPage # Chapter 4.1 Activity (Events in Louisville)26 Chapter 4.1 Vocabulary and Notes27 Chapter 4.2 Maslow’s Hierarchy28 Chapter 4.2 Vocabulary and Notes29 Athletic Shoes Activity30 Chapter 4.3 Vocabulary and Notes31 5 Rules of Customer Service32 Chapter 4.4 Vocabulary and Notes33 Chapter 6.1 Vocabulary and Notes35 Data Analysis Activity36 Chapter 6.2 Vocabulary and Notes37

4. Agenda Bell Ringer / Announcements – 11 days left of the trimester Motivational Video – http://www.youtube.com/watch?v=_NWec9atK4c http://www.youtube.com/watch?v=_NWec9atK4c Chapter 6.2 Vocabulary from text Chapter 6.2 Notes and Discussion Data Analysis Activity

5. Information for Decision Making Before committing to market a new product or service, sports and entertainment marketers to extensive planning and create a marketing plan. MARKETING PLAN – a precisely written document that describes the tactics and strategies that will be used to market the product or service.

6. Information for Decision Making INTERPRETATION – explaining raw data or gathered information so that it has meaning and drawing conclusions that relate to the defined marketing research problem. Marketers must gather an adequate amount of data and then transform it into useable forms, such as summaries, charts, or graphs. – Helps simplify the decision-making process.

7. Information for Decision Making APPLIED RESEARCH – research that is conducted to solve problems. TOUCHPOINTS – identifying all the ways a company interacts with customers. – Website visits, emails, phone calls, advertisements, sales pitches.

8. Sports Marketing Strategies Fans Rule – A team with fans cease to exist. Capitalizing on Controversy – Sony Picture’s The DaVinci Code Concert Prices – Indoor Venues cost less $ – Concert prices jumped from $25 to $50 – Clear Channel Communications controls 70% of all live events in the United States.

9. Sports Marketing Data

10. Sports Marketing Data Analysis Males older than 44 are the most avid football fans, although a majority of males across every age like watching football on TV. Less than half of the females across every age group like to watch football on TV, but those between 25 and 44 are the most active fans. Couples between 65 and 74 face the largest battle for the clicker, as they face the largest gender gap.

11. Sports Marketing Data

12. Sports Marketing Data Analysis Football appeals the most to African Americans Basketball appeals the most to African Americans (basketball has the largest ethnic gap, 38 percentage points between African Americans and Caucasians). Baseball appeals the most to Hispanics NASCAR appeals the most to Caucasians Hockey appeals the most to Caucasians Golf appeals the most to Asians Tennis appeals the most to African Americans Soccer appeals the most to Hispanics

13. Activity Extension Choose 1 Sport. Describe at least 3 different strategies that the sport can do appeal to a race that is under represented in the fanbase.