1. By: Josh Fox, Ted Phaniphon, Stephanie Schweiner, Chris Spezzia

2. Executive Summary The research for the best fruit punch flavored sport drinks was a success. We based our study on the four most relevant sports drinks to date. The method of evaluation was based on what we thought was most important. The stats we are about to show represent the restless hours of labor to bring you the best results.

3. Introduction This report provides data on the 20 oz. fruit punch flavored sports drinks that are available at Quick Trip stores. Refreshing fruit-flavored sports drink are a popular choice of drink among students and a $15.9 billion dollar industry in the U.S. These drinks offer a carbohydrate-water mixture which improves the rehydration process. They assist in muscle cramp relief, heat stress and fatigue by replenishing important electrolytes lost through perspiration. Quick Trip offers a variety of sports drinks. The most common flavor among all brands available at the store is fruit punch. The standard size of bottle available is 20 oz.

4. Methods for Evaluation Information for this report came from the results of two surveys: Importance of Criteria and Taste Test. Importance of Criteria (First Evaluation) 25 People were asked to rank the following criteria: Taste, Sugar Content, Calories, and Cost. They were to determine on a scale of 1-10 how important each criteria was to them when purchasing a sports drink. 1 point is considered least important and 10 is considered the most important. Points for each criteria is added together. The criteria with the most number of points is considered to be the most important criteria when purchasing a sports drink.

5. Results of the First Evaluation The results of the Importance of Criteria Survey are as follows: TasteSugarCaloriesCost 10974 333 9876 61 897 66 976 877 15 238 841 8465 4 338 135 5 53 9418 9229 8419 8986 9548 876 547 54 56 235159122195

6. Results of the First Evaluation Based on the results from the first evaluation, the taste of the product is the most important criteria when purchasing a sports drink. The second survey, Taste Test, is conducted to determine which brand of fruit punch flavored sports drink is the best.

7. Method of the Second Evaluation The second survey, Taste Test, is conducted to determine which brand of fruit punch flavored sports drink is the best. Taste Test (Second Evaluation) 25 People were asked to taste the fruit punch flavor sports drink of the following brands: Powerade, Gatorade, Vitamin Water, and Neuro Sonic. They were asked to rank the taste of each drink on a scale of 1- 10. 1 point considered to be disliked and 10 points considered to be the most liked. Points for each brand is added together. The brand with the most points is determined to be the best tasting fruit punch flavored sports drink.

8. Results of the Second Evaluation The results of the Taste Test is as follows: PoweradeGatorade Vitamin WaterNeuro Sonic 81092 6734 4911 7796 7711 7889 5876 4888 8953 86 3 6785 6785 7832 5648 9 84 5661 6558 8754 4911 6874 54 1 6667 7895 8932 152179144100

9. Results of Second Evaluation Based on the results of the Taste Test, Gatorade was the best tasting sports drink.

10. Conclusion With our weighted point system, we were able to tell what participants considered the most important criteria. We combined qualitative and quantitative data using our weighted system.

11. Recommendation The most recommend sport drinks is Gatorade ® because it received the highest total score when calculated participant votes on the weighted scale on survey.