1. Advertising Proposal By: Javier Torres mediaeffective.com

2. CONTENT Promotional Opportunity Analysis What the Target Market brings to South-South News The Mutual Benefit Relation: How to reach and satisfy the Target Market Creative Considerations: The Message Media Plan: Why start with Radio Radio Stations Recommended: Ranks, Reports & Schedule

3. South-South News is a news digital platform with high valued press material. South-South News should be a major source of news, contacts, networking and relationships for its audience. Audience should find in South-South News the resources to connect and facilitate networking to solve audience’s needs. Promotion Opportunity Analysis Audience should include: The Private Sector looking to invest/connect in developing countries, The International Government Sector looking to fund/invest and solve in the social issues in their countries and the General Public interested in supporting the social issues showcased on southsouthnews.com. 3 types of audiences

4. What each Target Market can bring to South-South News PRIVATE SECTOR Investment Interviews Networking More Image Exposure Links INTERNACIONAL GOVERNMENT SECTOR Investment Interviews Networking Image Exposure Links GENERAL PUBLIC Volume Audience Impressions Popularity Ideas PROJECTS Education Content Exchange Awards/Events

5. The Relationship Factor: How to reach the Target Market Through Mass media South-South News invites affluent individuals and companies to visit southsouthnews.com and see the “Makers of a Better World” (companies that are making a difference in the countries in need, by investing and funding in social projects to raise the quality of life) Company is showcased on segments of “Makers of a Better World” in mass media (radio). Listeners are invited to see more details on how this company is making a difference at southsouthnews.com Motivated Radio Listeners go to southsouthnews.com to check On Cisco’s efforts to “Make a Better World”, and other corporate “heroes”. Cisco is happy with the positive image advertised on mass Radio and on southsouthnews.com about them. The effort is a great positive image for the company. Cisco is open to collaborate on projects. Other companies that heard the radio ads and saw Cisco on southsouthnews.com are interested in joining this group. Networking is taking shape Southsouthnews.com starts aggressive name recognition and brand awareness among the Private Sector, Governments and General Public. People start talking about southsouthnews.com,….

6. Creative Guidelines/Ideas Creation of the : Making a better World in 60 seconds Daily radio Segment to air in NY selected stations Audio: LOC OFF: This segment of Making a better World in 60 seconds is brought to you by southsouthnews.com The United nations is awarding the efforts of Cisco in the Republic of ….. For the construction of communication systems and power resources. The population of … will have …. and better …. This effort will help save hundreds of lives and help eradicate diseases like … Thousands of lives are saved every day by …. LOC OFF: This segment of Making a better World in 60 seconds is brought to you by southsouthnews.org To see how more companies and individuals are making a better world please visit southsouthnews.com

7. Media Plan The South-South News media plan will utilize a year around schedule with basic advertising pushing for increasing of website traffic and brand awareness, and heavy exposure will occur when the organization has their core awards and events. The media selected for the easiness in segmentation, reach and coverage of the primary and secondary target groups is New York Local Radio. Additionally Radio is a media vehicle that facilitates production and content change in-house. The following Radio stations in the NY metro area (as Geographical Market, home to 20 million +), are recommended: Bloomberg Radio 1130 AM: Brings High profile Audience, Business Leaders, Affluent Individuals 1010 WINS: Diverse NY Audience, millions of listeners weekly, quick format, ideal for branding WCBS 880 AM: More in-depth news format, wider coverage reaching suburbs where affluent families reside.

23. AQH PERSONS: Average # of persons listening to a particular station for at least 5 minutes during a 15 minute period AVG RATING: The Average Quarter Hour Person estimate expressed as a % of the population being measured AVG SHARE: The % of those listening to radio in the Metro who are listening to a particular station CUME PERSONS: The total number of different persons who tune to a radio station during the course of a daypart for at least five minutes CUME RATING: The cume persons audience expressed as a % of all persond estimated to be in the specified demographic group TSL:The estimate amount of time the average listener spent with a station during a particular daypart (minutes)

24. Radio StationMoTuWeThFrSatSunSpots Discounted Rate Total Bloomberg55555251854625 1010 WINS44444203857700 WCBS 88044444203857700 Totals13 6520,025 Special rotation including radio prime time: Morning drive, Evening Drive, Day Active Time Monday-Friday 6am to 7pm No later than 7pm- No overnights Special discounted rates from mediaeffective.com Regular Station rates: Bloomberg $300 $115 savings per spot $2,875 savings per week 1010 WINS: $550$165 savings per spot$3,300 savings per week WCBS 880: $550$165 savings per spot$3,300 savings per week Total savings in a week:$9,475 If keeping Bloomberg radio running continuously and rotating one week off/on WINS and WCBS: Total weekly: $12,325

25. Brand Name Brand Recognition Network with Affluent Corporations Network with International Governments Success in Education Projects Content Exchange Prestigious Awards Continuous Traffic Growth IT’S POSSIBLE!