1. 在超市渠道所应用的广告用品主要有：可 口可乐品牌货架、灯箱、价目签、价格广 告牌、吊牌、挂旗、 “ 推拉 ” 广告牌、海报、 窗贴、遮阳篷、广告围条等。超市里面的 产品品种很多，给消费明显和准确的信息 是区分和识别可口可乐产品的重要行为， 所以无论是哪一种陈列，都需要有明显的 价格标签。最后，在做落地陈列时，最下 面一定要用专用广告围栏把生动化做得更 加美观、更富有吸引力。 可口可乐的营销文化

2. 1.Do you like coca cola? 2.How do you know coca cola? 3.Do you think the ads are the most important factor? discussion

3. Lesson23 Push that product 坡头镇中备课组 梁莉萍

4. 学习目标： 1.Words and phrases: board, rent magazine, own, push—pin, bulletin, journal, employee, the piece of. push a product 2. Know how to push a product,

6. 1.What’s a “push—pin”? 2.What’s a good way to push a product? Come to think about it.Read the test and try to answer these following questions. Reading

7. Listen to the tape and try to answer: Listening How many for a thousand dollars?

8. 1.to hold up poster,maps and other papers to=in order to. 2.What is a good way to push a product? a way to do sth=a way of doing sth. Sp. He told us a good way to cook that fish=He told us a good way of cooking that fish. 3.It sells thousands of push—pin all over the world. sell sth to sb for money I’ll sell it to you for five Yuan. Language points

9. （ 1 ） Do you know the price （） the coot. （ 2 ） You can also find many ads （） the Internet. （ 3 ） We can push a“ push—pin” （） the wall to hold up posters maps. （ 4 ）（） a lot of money my mother bought the house. （ 5 ） The woman paid very little money （） her bag. （ 6 ） I study in a school( )more than two thousand students. (7)Our teacher often checks our homework( )lunchtime 。 (8)Look at this cookie. It looks( )the letter ”M”. (9).I really don’t know what to do( )my old computer. (10)Are all these things on sale? Fill in the blanks with the prepositions. exercise

10. 2. Fill in the blanks with the right forms of the given words. (1)Do you know the scientist ( ) (call) Newton? (2).computers today are much ( )(cheap )than five years ago. (3).I have a good way ( )(push )our products. (4).The Black family( )(own) two cars. (5).Do you thick the slop is( )(close )now? (6).Have you got other( )(product)? (7).I have( )(pay) him some money, so he will do something for me. (8).He owns a big company. There are hundreds of( )( employ )in his company.

11. Thank you !