1. SIGNALS Valorization Strategy Danish team Copenhagen 20th January 2014

2. Four phases Phase 1 Description of valorization objectives and key target groups Description of expected new knowledge and key angles with potential interest for target groups and media Description of methods and development of valorization plan Phase 2 Implementation of activities during the research project period Phase 3 Implementation of activities after the research project period Phase 4 Evaluation of valorization strategy

3. Phase 1 Valorization objectives Primary objective The project and its results are communicated to key agents with the objective of inspiring to changes in practice. Secondary objective The project and its results are communicated to the general public with the objective of creating awareness and debate.

4. Target groups Primary target groups (key agents): Professionals: The union of the pedagogs (BUPL) Parents: The parent’s organization (FOLA) Municipalities: The organization of municipalities (KL) Secondary target groups: University colleges responsible for education of pedagogs Organizations working with children’s rights and wellbeing (The National Council for Children/Børnerådet, Børns Vilkår, Save The Children Denmark/ Red Barnet) Tertiary target groups General public (mainly parents?)

5. Phase 2 Activities during the research project period Reference group set up and meetings Development of “mini-media strategy” Contact to local media at beginning of the project (organized together with involved institution) and at special events during project Contact to media relevant to primary target groups Mentioning of ongoing project at relevant conferences, in publications etc.

6. Methods Reference group Representatives from the primary and secondary target groups, researchers and project participants Media attention “Mini media-strategy” “Ambassadors” Local media Publications The project results will be published in relevant Danish journals

7. Phase 3 Activities after the research project period Reference group meeting Mini-conference/meeting organized by reference group (with international perspective) Contact to local media Contact to nationwide media Contact to media relevant for primary target groups Publications Attending national /international conferences

8. Phase 4 Evaluation of valorization objectives Internal evaluation of strategy