1. LIVE YOUR DREAM UPDATE Alyssa Ketterer, Digital Marketing Manager, Soroptimist International of the Americas

2. OUR HISTORY

3. Working to Reverse the Trend Downward Trend in Membership Established a paid affiliation type Consulted peers in the service club industry Hired PR and Marketing firms Placed ads and sent out mass emails Over the years, SIA has…

4. Live Your Dream: Then & Now Before… After!

5. SOCIAL MEDIA: Changing the Volunteer Landscape & How we Connect

6. THE SUPER STRATEGY

7. .. Live Your Dream : Super Strategy “Brand Stretching” = creating new segments within an existing market to reintroduce a sense of freshness and diversity

8. FOR EXAMPLE…

9. For example… this is a Brand Stretcher

10. One Mission, Two Business Models CLUB MODELONLINE MODEL Mission: Improve the lives of women and girls…

11. Online Business Model Increase support for SIA’s mission Increase brand recognition Increase revenue through corporate sponsorship Develop a new pool of donors for SIA’s programs Our Goals:

12. WHERE ARE WE NOW? Status Update

15. Increasing Our Reach

16. WHAT’S NEXT? 2013 - 2014

17. Live Your Dream: 2013 -2014 Continue to build our supporter base with fun, engagement actions Build new program opportunities Grow social media engagement & increase “share-ability” of online platform Cultivate online donors & corporate sponsor relationships