2. Tutorial:Business Academy Topic: Presentation and Rhetoric (7 principles /steps of a correct presentation) Prepared by : Ing. Jiří Durďák Projekt Anglicky v odborných předmětech, CZ.1.07/1.3.09/04.0002 je spolufinancován Evropským sociálním fondem a státním rozpočtem České republiky.

3.  Set clear and verifiable objectives.  Prove whether the objectives are realistic.  Remember: You also submit "impression of your personality".  Helpful means.  Set clear and verifiable objectives.  Prove whether the objectives are realistic.  Remember: You also submit "impression of your personality".  Helpful means. 1) Strategic Plan – Focusing on Target Groups and Determination of the Objects of the Presentation

4.  Your fate will be decided in five minutes. The rest are just "the bells“.  Presentations and sports competitions require a quick start and a strong finish.  Investments into the first five minutes shall be paid even in the large topics. The following details are ready to hit the prepared ground.  Divide the presentations into minipresentations.  Your fate will be decided in five minutes. The rest are just "the bells“.  Presentations and sports competitions require a quick start and a strong finish.  Investments into the first five minutes shall be paid even in the large topics. The following details are ready to hit the prepared ground.  Divide the presentations into minipresentations.

5.  From the (abstract) texts to the (specific) image.  Instructional aids are shown to be more effective.  The visual element is the best source of entries.  From the (abstract) texts to the (specific) image.  Instructional aids are shown to be more effective.  The visual element is the best source of entries.

6.  Clarity and readability are more important than anything else.  BEFORE a lecture starts, always check whether the displayed texts are legible, even from the last row!  Using simple drawings and thick coloured lines, even a “graphics antitalent“ can “visualise“ without problems.  Clarity and readability are more important than anything else.  BEFORE a lecture starts, always check whether the displayed texts are legible, even from the last row!  Using simple drawings and thick coloured lines, even a “graphics antitalent“ can “visualise“ without problems.

7.  Your personality is more important than a perfect show. o Find a suitable kind of the body position. o Show the slide. o Do not turn back. o Use a telegraphic style of speaking. o Pay attention to your listeners´s sights.  The right mix of media and frequent application of your personality.  With a proper emergency program, you can face the risk associated with an impressive computer presentation.  Your personality is more important than a perfect show. o Find a suitable kind of the body position. o Show the slide. o Do not turn back. o Use a telegraphic style of speaking. o Pay attention to your listeners´s sights.  The right mix of media and frequent application of your personality.  With a proper emergency program, you can face the risk associated with an impressive computer presentation.

8.  Stage fright is a sign that your body is working correctly and can save your energy for critical situations.  A presumption for a successful performance is a positive attitude, a positive mood ("looking forward").  It is necessary to act in a calm and relaxed way: o a firm stand, o controlled changes in the place o holding the listeners´attention to the visual aids.  Stage fright is a sign that your body is working correctly and can save your energy for critical situations.  A presumption for a successful performance is a positive attitude, a positive mood ("looking forward").  It is necessary to act in a calm and relaxed way: o a firm stand, o controlled changes in the place o holding the listeners´attention to the visual aids.

9.  Clarity is the highest prime.  Explain and comment on.  The initial thirty seconds decide on the first impression!  To arouse interest, to encourage the "appetite“ of the participants!  The audience wishes the presenter to be confident and interesting.  A peaceful preparation of the lecturer´s workplace, a significant pause before the beginning of the interpretation and a friendly eye contact with the audience.  Clarity is the highest prime.  Explain and comment on.  The initial thirty seconds decide on the first impression!  To arouse interest, to encourage the "appetite“ of the participants!  The audience wishes the presenter to be confident and interesting.  A peaceful preparation of the lecturer´s workplace, a significant pause before the beginning of the interpretation and a friendly eye contact with the audience.

10.  Resist the temptation to leave out the conclusion and to miss your chance by saying just “Thank you for your attention!"  Finally, repeat all the important messages and announce the upcoming end.  At the very end of the discussion, YOU say the final word – YOUR discussion contribution will be better embedded in your audience´s memory.  Resist the temptation to leave out the conclusion and to miss your chance by saying just “Thank you for your attention!"  Finally, repeat all the important messages and announce the upcoming end.  At the very end of the discussion, YOU say the final word – YOUR discussion contribution will be better embedded in your audience´s memory.

11.  By far not everything proceeding as planned is an accident-YOU determine whether it is an insignificant incident, or whether you will change it into disaster.  Your audience is on your side: it hopes that everything went well, and can accept a lot, except excuses and self-blaming.  If something really goes wrong: correct it silently and continue. Remember: do not go on and on about it!  Eliminate foreign interferences (a phone!).  Never lecture without a safety net: a flipchart or a whiteboard.  Be brief and keep the compactness.  By far not everything proceeding as planned is an accident-YOU determine whether it is an insignificant incident, or whether you will change it into disaster.  Your audience is on your side: it hopes that everything went well, and can accept a lot, except excuses and self-blaming.  If something really goes wrong: correct it silently and continue. Remember: do not go on and on about it!  Eliminate foreign interferences (a phone!).  Never lecture without a safety net: a flipchart or a whiteboard.  Be brief and keep the compactness.

12. You are working in the Development Department of the company Argona a.s., which deals with the sale of washing powders. Your Department has developed a new software product for mobile phones. The program is about a book of rides. Your task is to prepare a presentation to introduce this product. You are preparing a presentation for the Management Board and Supervisory Board of the company. Your goal is not only to inform, but to convince both the boards of an excellent product. 1. Process an analysis of the target group. 2. Create a convincing structure of information and arguments. 3. Create a visual plan. 4. Process a PowerPoint presentation. 5. Process a scenario of a personal performance. 6. Make the presentation. 7. Evaluate your classmates´ presentations in terms of 7 steps of a good presentation.

13. 1. HIERHOLD, Emil. Rétorika a prezentace : Od flipchartu k PowerPointu. Praha : Grada Publishing a.s., 2005. 392 s. ISBN 80-247-0782-9. 2. PIERCE, John. Mistrovství v Microsoft Office 2007. Brno: Compurer Press a.s., 2008. 1105 s. ISBN 978- 80-251-2066-8. 3. Mužík, J. Management ve vzdělávání dospělých. Praha: EUROLEX BOHEMIA, 2000. ISBN 80-7361-269-7. 4. Operational program Vzdělávání pro konkurenceschopnost, ESF 2007 – 2013. 5. Available on: http://www.msmt.cz/eu/provadeci- dokument-k-op-vzdelavani-pro- konkurenceschopnosthttp://www.msmt.cz/eu/provadeci- dokument-k-op-vzdelavani-pro- konkurenceschopnost