1. AMBIENT ADVERTISING by Máni and Bernard

2. Traditional advertising ■Newspapers ■TV & Radio ■Magazines ■Online

3. What is ambient advertising? ■AMBIENT ADVERTISING is an Innovative advertisement that communicates a simple message in the most expressive way ■Natural environment ■Object of focus is shrunk ■Incorporates into daily life ■Jumps in your face

4. The rise of ambient advertising ■Reletavely new ■The term first appeard in the 1990’s ■Now an established term in the advertising industry

5. WHY AMBIENT ADVERTISING ■Consumers are staying out of their homes ■People are having less and less time to spare for newspapers, television and magazines ■People process images much faster than they process words ■It is economical ■It is 24x7 and therefore effective ■It is for the masses as it has a great reach

6. PROS AND CONS OF AMBIENT ADVERTISING PROS ■Visibility ■Frequency ■Creative ■Effectiveness ■Element of Surprise ■Easy to Recall CONS ■High initial Cost of production ■Small Coverage ■Difficult to Evaluate the Target Audience ■Limited Message ■Wear out