1. Custom Jerseys Dejen accompanied by Robert

2. Custom Jerseys Custom Jerseys are jerseys that are customizable Interchangeable

3. Positioning Target market -people who live in cities -ages 15-35 Competitors -Champs -Finish Line -Footlocker -Just Sports

4. Positioning Product Positioning -High quality -Equal or less price than competitors -all consumers want high quality but not for a high price

5. Market Research Methods - Target Market - Focus Groups - Questionnaires Secondary Method - Surveys

6. Market Research Results - price $75 - most likely to purchase

7. Packaging Info -Thick transparent plastic with a zipper at the top -The numbers and letters will come in a small plastic bag with directions

8. Label Appearance -Design with basketball Info -website, warnings, washing info

9. Pricing Cost -$85 to $125 Competitors -$80 to $100 Strategy -Skimming

10. Promotion Personal Selling -email Mass Selling -ads Sales -reward cards, sales bin

11. Promotion P.R. -community service, sponsor events

12. Distribution Sell -Online through a shopping cart Middleman -Retailers Champs -Very popular

13. Distribution Decision -Makes our product more visible -Not direct because I think direct is the better what to go

14. Conclusion Product -Buy or product because its unique and better than all the other jerseys