1. Marketing Functions
SERM #42

2. The 6 Marketing Functions
Product/service management
Distribution
Selling
Marketing-information management
Pricing
Promotion

3. Product/Service Management
Obtaining, developing, maintaining, and improving a product or product line in respond to customer needs and wants

4. Product Service Management Example
Ex: See how the Coca-Cola bottles have changed with the times and with customer’s needs and wants! 

5. Distribution
Making decisions about where to sell the product and how it gets there

6. Distribution Example
Ex: Bands pack trailers and busses to transport their equipment to and from venues.

7. Selling Providing customers with goods and services they want to buy.
This includes retail and business to business

8. Selling Example Business to Business Business to Consumer
Corporate Luxury Boxes
Business to Consumer
Club Seating

9. Marketing Information Management
Process of collecting information about customer trends, and competitor products
Marketing Research
Used to determine customer demographics, buying habits, and attitudes
How do we get this information?
Surveys
Google search history
Reward cards
Credit card purchases

10. Marketing Information Management Example
Ex: J.Crew asks for your zip code before you purchase something.

11. Pricing How much to charge for goods and services
Most decisions take competition into consideration

12. Pricing Example
Ex: Tickets to a Raven’s game are sold on a mark- up of 25%, based on cost.

13. Promotion
Any form of communication used to inform, persuade, or remind people about a business’s products

14. Promotion example
Ex: Free baseball hats are given away at a baseball game

15. Activity
Apply the Marketing Functions to the Fantasy Football