1. Jenny Zhu Hank Horkoff The Tablet Textbook & Language Graph October 23, 2012 jenny.zhu@openlanguage.com @jennyzq hank.horkoff@openlanguage.com @hankfdh

2. Founded 2005 World’s leading Chinese training site 800,000 users 10,000+ students 2500 lessons Sold in January 2012

3. On Language Acquisition Globalization Time Motivations How to learn No magic solution

4. Shanghai, China

5. Key Problems for Language Students Hard to Find Appropriate Input Level Subject Style Shortage of Practice Opportunities Limited Time & Access Motivation Hard to Find Appropriate Input Level Subject Style Hard to Find Appropriate Input

6. Conclusion The Tablet Textbook

7. Structured Courses Lesson Review Study Tools

8. Platforms The Tablet Textbook is available for the iPad, iPhone and Android 4.0 devices.

13. ‘Edutainment’ Level-appropriate, natural input Engaging delivery Student empathy Medium is the message

17. Speech Validation Validate Dragon Mobile SDK Intelligible? Yes/No Tell student Store event data

20. Grammar

23. Spaced Repitition

24. Offline Mode The “Offline Mode” of the Tablet Textbook allows students to study previously downloaded materials in places where there is no Internet access (e.g. on an airplane). Green dots indicate if content is available offline for: Course data Lesson data Media files Term audio

25. Old & New Compared Traditional TextbookTablet Textbook Lesson Input √√ MultimediaWith tape, CDROM or language lab √ Review Activities (dialogue, vocabulary, expansion, grammar, exercises) √√ Re-mixable Courses √ Sentence Review Features (translate, breakdown, native speaker audio, audio recording, audio playback, speaking validation) √ Ability to Save Vocabulary & Integrated Flashcards √ ‘Intelligent Features’ (cloud vocabulary, SRS flashcards, smart lesson recommendation engine) √

26. The Flipped Classroom Source: Knewton

27. A Convenient Student Experience 1. Listen to a lecture on the morning commute.2. Study the lesson for a few minutes at work. 3. Practice in class or over Skype (OPTIONAL).4. Review vocabulary on the way home.

28. An Effective Way to Cut Costs Lecture: Vocab Intro Warm-upPractice with a Teacher Lecture: Grammar & Structures Review: Comprehension Questions Review: Workbook Activities 5 min10 min 15 min10 min

29. Client Customization Course materials White-labeling Case study

30. Language Learning Channels

31. The Language Graph

32. Lot’s of learning gets no credit

33. Tests - Static Snapshot, Pervert Motivations

34. The Language Graph +

35. Mozilla Open Badges

36. Language Acquisition Event Tracking Play Similar to Google Analytics various language acquisition events can be tracked. Sample Google Analytics Event Tracking Code:c activity category action label value

37. Students Control Their ‘Backpack’ Backpack Event Data API Event Data Learning Platforms (websites & mobile apps) API Event Data Displayers (websites, blogs, Facebook, etc.)

38. Study Data Can Solve Problems

39. Alternative to Proficiency Exams?

40. ‘Lean’ Language Acquisition?

41. 4 Key Takeaways 1 1 2 2 3 3 4 4 Digital media is redefining the classroom experience enabling ‘flipped classroom’ models. Industrial-era models for publishers and academic institutions will change. Mobile is eliminating the ‘online’ & ‘offline’ differentiation. Study data opens up the possibility of solving student problems in new ways.

42. Questions? Jenny Zhu Hank Horkoff jenny.zhu@openlanguage.com @jennyzq hank.horkoff@openlanguage.com @hankfdh