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Getting the most out of your marketing budgets. We position your business in front of new customers looking for you!

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Presentation on theme: "Getting the most out of your marketing budgets. We position your business in front of new customers looking for you!"— Presentation transcript:

1 Getting the most out of your marketing budgets. We position your business in front of new customers looking for you!

2 Think back to the last time you were SEARCHING for something on line, and you Googled it. She is looking for a Dentist in North Las Vegas

3 In 2010 Google stated 20% or 2.8 Billion Searches per Month are Local Searches and growing daily. Below is the Google Results for the lady’s search for Dentists in North Las Vegas

4 Sponsored Ads Organic Listings Places Map These show at the top and along the right hand side of the results pages. These show immediately under the sponsored ads on the top of the page, and take most of the page. The listings with the Red Places Pin in the organic listings are shown on the Map at the top right of the page. The Three Basic Areas of a Search Result Sponsored Ads Organic Listings Places Map

5 The way to get your business into the sponsored ads is to “Pay- Per-Click”. This is a quick and effective way to get your business on the front page. Beware, it can get very expensive. Setting up the proper campaign can be very effective.

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7 Questions on what it means to be #1 in Google

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11 We are going to continue using the Dentists in North Las Vegas Keyword. For the above keywords there are a total of 120,050 searches monthly.

12 #1 Position for all keywords with a 55% click Rate is 66,027.5 Clicks to the site. This is where your website becomes your best sales person, and gets the prospect to call and set an appointment. Conversion rate of 10% 6602.75 Conversion rate of 5%3301.375 Conversion rate of 2%1320.55 Conversion rate of 1%660.275 Would you like 660 QUALIFIED potential clients going to your site monthly?

13 Can the marketing efforts match up to Internet Marketing 1. Completely Track-able 2. Laser targeted 3. Measureable and scale-able 4. Builds equity in website, and business 5. Conventional methods of marketing are now all but obsolete A.Direct Mail – Expensive, and where does it end up? B.Television – Expensive, and Tivo has changed that game. C.Newspaper – Readership on steep decline, costs rising. Does your current marketing efforts hit the mark? Do you know what your ROI is on your marketing? Knowing what works and doesn’t work can save you bottom line dollars!! Half of my advertising works and half of it doesn’t. If I only knew which half. John Wanamaker

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