2. A Successful Education Programme New Zealand

4. A small country at the bottom of the world?

5. A Global Country

22. New Zealand

23. Action Call to

24. World Headlines

25. Increasing Levels

26. Food is vital to New Zealand Economy

27. New Zealand is a Desired Location

28. Do About It? What should we

29. Problem So, who’s is this?

30. New Zealand Industry Dual Food System has a public health system but in other areas “user pays” believes education is a Government responsibility is fragmented

31. We Do? What did

32. Formed a Committee Consumers Industry Ministry of Health Ministry of Agriculture and Forestry

33. Working Group with Sub Committees Promotion Education Membership Technical Logo Use Approval Partners and Partner Organisations

34. Kiwi Ingenuity

35. What works for New Zealanders?

37. Top New Zealand Toyota Ad 2001

38. What doesn’t work for New Zealanders? SHOCK HORROR!

39. Look Again!

40. What appeals to us!

41. Simple Messages

46. Achieved What have we

47. Achievements Student Packs Four successful summer campaigns Television, Radio, Newspaper, Magazines Articles Brochures and Posters – Supermarkets, Childrens Groups, Holiday Areas, Camping Grounds Carry Bags Milk Cartons

48. Evaluations 60% Recall of Campaign/Promotion 85% An Average of of People Reported a Behaviour Change

49. Regulatory Program Food for Sale on Domestic Market Food Production, Processing and Export

50. Where to Now?

51. 5 Year Strategy Foodsafe Week this December – launched by the new Minister for Food Safety, Annette King with a picnic in the grounds of Parliament. Administrative and Secretarial Support We’re on our way

52. Thank You but before I go…

55. Thinking Globally -- Working Locally A Conference on Food Safety Education