1. New Faculty Orientation Jay Goff Enrollment Management Overview - Aug 19, 2008

2. Enrollment Management Mission approved: June 2001 The Division of Enrollment Management coordinates student enrollment services for the University, working collaboratively with the academic units, student affairs and administrative units to identify and implement processes to meet, and strive to exceed student/customer expectations and University goals. »Research »Recruitment »Retention

3. SOURCE: Bob Wilkinson

4. Enrollment Management Division 2008-09 Registrar Student Financial Assistance Admissions and Visitor Center New Student Programs (Orientation & IDs) Student Diversity Programs Women’s Leadership Institute Center for Pre-College Programs Project Lead the Way

5. New Organizational Chart and Titles effective September 1, 2008

6. Enrollment Development Team EDT: Key Points of Student Contact Admissions Registrar Financial Aid Campus Housing Student Activities Counseling Center Orientation Teacher Training Director (RPDC) Info Tech Institutional Research Women’s Programs (WLI) Minority Programs (SDP) International Affairs Cashier/Billing Pre-College Programs Reporting Services

7. Core Enrollment Management Performance Expectations 1.Managerial Philosophy: Follow the “Platinum Rule” Do unto others as you would prefer them to do unto you 2. Student Service Philosophy: Find ways to say “YES” 3. Operational Philosophy: Make data based decisions & do the basics better than everyone else

8. The Core Understandings of Missouri S&T Enrollment Management: 1.We exist to help and serve students the best we can 2.Be honest and positive at all times. Never feel pressure to make things up or answer questions you do not know the answers to. Feel free to say, “I don’t know,but I will find out and get back to you.” 3.You are the University – everything you say, how you look and act will be the guests vision and image of Missouri S&T. Take your role and the responsibility that goes with it very seriously.

9. Strategic Enrollment Management Plan 2007-2011 Increase Success of Students –Retention Rates –Graduation Rates Increase College Going Rate & Access 1.Access & Affordability 2.Pipeline of College Ready Students 3.Strategic Partnerships 4.Outreach/Education 5.Scholarships Expanding Current Markets & Capturing New Markets 1.Out-of-state students 2.Transfer Students 3.Female Students 4.Underrepresented Minority Students 5.International Students 6.Graduate Students 7.Nontraditional Students

10. Strategic Plan Update

11. The ideal Missouri S&T freshmen class would have 990 to 1030 students with the following profile: Academic Preparedness: 27 average ACT score (upper 10% in nation) 90% having completed the full Missouri college-prep curriculum 50% from the upper 20% of high school class Geography: 70% in-state 25% out-of-state 5% international Gender: 30% female 70% male Ethnicity: 13% under-represented minority students Majors: 70% Engineering (all programs) 5% Liberal Arts (psychology, history, English, technical communication, philosophy) 8% Business, Information Technology and Economics 9% Natural Sciences and Mathematics (biology, chemistry, physics) 8% Computer Science Success Rate: 90% first to second year retention rate 80% return for third year 65-70% graduate in six years

12. Enrollment Concerns 2000-2001 52% Graduation Rate 82% Retention Rate 23% Female Enrollment 8% Minority Student Enrollment 8 Year Decline New Students (-700 students) Industry Asking for MORE Graduates

13. Enrollment Status 2006-2007 64% Graduation Rate 87% Retention Rate 23% Female Enrollment (+341) 10% Minority Student Enrollment (+264) Record New Student Classes & Student Success 6 Year Increase (+1,541 students) Industry STILL Asking for MORE Graduates

14. 2011 Enrollment & Student Success Goals 950-1000 FTC Freshmen 300-350 Transfers Upper 10% Academic Ability 90% Retention Rate 65% Graduation Rate

15. Missouri S&T ENROLLMENT 33% Growth since 2000 Since 2004, 60% of Growth due to Retention Increase

16. STUDENT RETENTION Graduation Rates 20002005 General Student Body:52%64%

17. National Student Success Trends ACT, 2007

18. Enrollment Performance Fall 2000 - 2007 20002001200220032004200520062007 2000 -2007 change Undergraduate3698375638494089412043134515475329% Graduate928112713911370128712891343141452% TOTAL4626488352405459540756025858616733% Enrollment By Ethnic Group American Indian/Alaskan Native242623272321203338% Asian-American127128137151142158198 56% Black, Non-Hispanic16819721323021823724527161% Hispanic-American586383100 126137139140% Non-Resident, International5907238197496005655856195% Ethnicity Not Specified17117920925329825325024242% White, Non-Hispanic3,4883,5673,7563,9494,0264,2424,4234,66534% Total4,6264,8835,2405,4595,4075,6025,8586,16733% 20002001200220032004200520062007 2000 -2007 change Total Minorities, Non-Caucasian US Citizens37741445650848354260064170% % of Total8% 9% 10% Under-Represented Minority US Citizens25028631935734138440244377% % of Total5%6% 7%6%7% Non-Resident, International5907238197496005655856195% % of Total13%15%16%14%11%10% Enrollment By Gender Female1,0501,0971,1331,2481,2091,2241,326139132% 23% 22%23%22% 23% Male3576378641074211419843784532477634% 77% 78%77%78% 77% BOLD: Missouri S&T Record High 2007 International Student Representation: 2.6% of undergraduates, 2.5% of distance grad students, 53.3% of campus grad students Record Setting Years for Student Diversity

19. S&T Pre-College Programs by Grade Level R = residential C = commuter Summer Programs 123456789101112 College Freshmen CCamp Invention (1 week) RAerospace Camp (4 days) RRobotics Camp (3 days) RMissouri Academy for Youth Advancement (MAYA) (1 month) RIt's A Girl Thing! (3 day) RSummer Solutions (girls) (1 week) RSummer Research Experience RSummer Research Academy RSummer Transportation Instit. (1 month) RBusiness Tech Week RJackling Introduction to Engineering (1 week) R Minority Introduction to Technology & Engineering (MITE) (1 week) RNuclear Engineering Camps (1 week) RC.H.I.P. Camp Computer Highly Interactive Program (4 days) RMaterials Camp (1 week) RExplosives (1 week) RHit the Ground Running (3 weeks) New Center of Pre-College Programs Helping Missouri Build a Stronger Pipeline of “STEM” Focused Students

20. Academic Quality Ave. Freshmen ACT Score Missouri S&T Goal: Upper 10% in Nation

21. All Students, Totals United States 5,605 Other Countries 564 Total 6,167 ALASKA CALIFORNIA IDAHO OREGON WASHINGTON MONTANA WYOMING UTAH COLORADO ARIZONA NEW MEXICO TEXAS OKLAHOMA KANSAS NEBRASKA SOUTH DAKOTA NORTH DAKOTAMINNESOTA WISCONSIN IOWA ILLINOIS OHIO IN KENTUCKY WV VIRGINIA NO. CAROLINA GEORGIA FL ALABAMA MS MISSOURI ARKANSAS LA NEVADA HAWAII 1 MICHIGAN PENNSYLVANIA NJ NEW YORK CT MA VT NH MAINE TENNESSEE CAROLINA SO. MD DE RI DC 62 5 3 1 5 5 4 20 59 12 3 59 137 43 5 26 4,321 61 13 110 8 4 18 15 395 15 16 18 16 17 12 11 5 12 5 4 13 2 3 3 University of Missouri - Rolla Geographic Origin of All Students - Fall 2007 Note: Geographic Origin is defined as student's legal residence at time of original admission to Missouri S&T. Source: Integrated Postsecondary Education Data System (IPEDS) frozen files, end of 4 th week of classes. Revised 9-24-2007. 12 2 2 10 DC 2 50 or more students 10 – 49 students 1 - 9 students No students Legend PUERTO RICO 1 Armed Forces Pacific & Africa 3

22. ADAI R ANDREW ATCHISON AUDRAIN BARRY BARTON BATES BENTON BOONE BUCHANAN BUTLER CALDWELL CALLAWAY CAMDEN CARROLL CARTER CASS CEDAR CHARITON CHRISTIAN CLARK CLAY CLINTON COLE COOPER CRAWFORD DADE DALLAS DAVIESS DE KALB DENT DOUGLAS DUNKLIN FRANKLIN GENTRY GREENE GRUNDY HARRISON HENRY HICKORY HOLT HOWARD HOWELL IRON JACKSON JASPER JOHNSON KNOX LACLEDE LAFAYETTE LAWRENCE LEWIS LINCOLN LINN MCDONALD MACON MADISON MARIES MARION MERCER MILLER MONITEAU MONROE MORGAN NEWTON NODAWAY OREGON OSAGE OZARK PERRY PETTIS PHELPS PIKE PLATTE POLK PULASKI PUTNAM RALLS RANDOLPH RAY REYNOLDS RIPLEY ST. CLAIR SALINE SCOTLAND SCOTT SHANNON SHELBY STODDARD STONE SULLIVAN TANEY TEXAS VERNON WARREN WAYNE WEBSTER WORTH WRIGHT MADRID NEW MISSIS- SIPPI BOLLIN- GER GIRARDEAU CAPE WASHING- TON JEFFER- SON ST LOUIS CITY MONT- GOMERY GAS- CON- ADE SCHUY- LER LIVING- STON LOUIS ST FRANCOIS ST CHARLES ST PEMI- SCOT GENEVIEVE STE 0 1 10 6 1 2 1 11 27 57 90 11 2 4 2 0 0 6 1 283 4 2 0 5 11 13 3 0 4 5 6 4 5 4 27 8 8 8 15 73 4 22 17 55 398 1019 86 20 130 181 37 20 12 8 90 25 48 FRANCOIS ST 18 9 58 68 8 3 11 40 20 353 150 32 25 5 7 16 27 12 4 1 10 13 7 49 3 5 13 138 12 10 41 16 5 4 9 12 16 52 8 8 18 1 8 10 22 4 9 13 3 4 5 11 7 Geographic Origin of Total Enrolled Students by County - Fall 2007 Note: Geographic Origin is defined as student's legal residence at time of original admission to Missouri S&T. Source: Integrated Postsecondary Education Data System (IPEDS) frozen files, 4 th week after enrollment. University of Missouri - Rolla Total Enrollment from Missouri Missouri 4,321 Other Locations 1,846 Total 6,167 8 33 50 or more students 10 – 49 students 1 - 9 students No students Legend CALDWELL 2

26. Classroom Utilization

28. Starting Salaries UndergraduateGraduate 2003 $ 47,305 $ 52,744 2004 $ 46,567 $ 52,945 2005 $ 49,181 $ 53,042 2006 $ 51,059 $ 58,120 2007 $ 53,669 $ 62,751 2008 $ 55,975 $ 63,640

29. New Ranking by Starting Salary! Missouri S&T : #25 among all universities in the nation #1 among Midwestern universities SOURCE: Payscale Inc, Wall Street Journal, July 30, 2008.

30. Student Demographics On-CampusDistance ALL STUDENTSUNDERGRADGRADUATEGRADUATE Average Age: 21.0202734 Gender: Female23%22%26%21% Male77%78%74%79% First Generation College Students 2004-07: N/A36%N/AN/A Residency Missouri: 73.5%81.2%33.5%39.4% Out-of-State:15.8%16.3%13.2%58.1% International:10.7% 2.6%53.3% 2.5% Ethnicity: African-American: 4.1% 4.5% 1.9% 8.0% Asian-American: 2.9% 2.4% 5.1% 7.0% Caucasian: 76.1%83.9%35.2%71.0% Hispanic: 1.9% 2.2% 0.8% 6.0% Native-American: 0.6% 0.6% 0.2% 0% International: 10.7% 2.6%53.3% 2.5% Not Disclosed: 3.8% 3.8% 3.5% 5.8%

31. Undergraduate Profile Average Age: 21.6 years old Gender: –23% Female –77% Male First Generation College Students: –2005-06: 37% Residency: –Missouri Residents: 76% –Out-State Students: 22% –International: 2% Ethnicity: –African-American: 4% –Asian-American: 3% –Caucasian: 83% –Hispanic: 2% –Native-American: 1% –Non-resident, International: 2% –Not Disclosed: 5% From a Community <40,000: 55% approx. Average Family Income: $72,000 Average Indebtedness at Graduation: –$21,000 USD approx. High Financial Need (Pell qualifier): 24% Freshmen with Credit Cards: –24% –6 arrive with over $1000 USD standing balance Students with PCs: –94% –+70% laptops –7% Macs Students with Cell Phones –97%

32. Environmental and Market Trend Scans

33. Factors Most Noted in Choosing a College Majors & Career Programs Offered Location/Campus Characteristics Cost/Affordability Campus Size/Safety Characteristics of Enrolled Students Selectivity

34. Over 4200 Colleges & Universities: Heavy Competition for Students Number of Colleges and Universities SOURCE: U.S. Education Department http://chronicle.comhttp://chronicle.com Section: The 2007-8 Almanac, Volume 54, Issue 1, Page 8

35. The Golden Circle for Recruitment +70% enroll within 140 miles of home +80% enroll in home state

36. FS07 First Time College Enrollees (1040) FS07 First Time College Admits (2154) FS07 First Time College Applicants (2305) FS07 First Time College Inquiries (9629) FS2007 First Time College Domestic Enrollment Yield

37. FS07 First Time College Enrollees (822) FS07 First Time College Admits (1511) FS07 First Time College Applicants (1641) FS07 First Time College Inquiries (6247) FS2007 First Time College Enrollment Yield For Missouri

38. Core Market Challenges: Changes in the college-bound student markets The Midwest will experience a 4% to 10% decline in high school graduates between 2007 – 2012 (Source: WICHE, 2003: Knocking at the College Door) The profile of college-bound students is rapidly becoming more ethnically diverse and female dominant (Source: NCES, 2005; WICHE, 2003) The number of students interested in engineering, computer science, and natural science degrees has declined to record lows (Source: ACT, 2003: Maintaining a Strong Engineering Workforce Policy Report; National Academies, Rising Above the Gathering Storm, 2006) More full-time college freshmen are choosing to start at two-year colleges (Source: US Department of Education IPEDS. 2005; Source: Missouri Department of Higher Education, 2005) More students are enrolling in more than one college at a time (Source: National Student Clearinghouse, 2005; Noel Levitz, 2004; College Board, 2006) Future student market growth will include more students requiring financial aid and loans to complete a degree (Source: WICHE, 2003)

39. WWW.MST.EDU WHY A NEW NAME for University of Missouri-Rolla? effective Jan. 1, 2008

40. Student Interest Trends in Engineering (<5%) SOURCE: ACT, 2006

41. Name Recognition Among College-Bound Students Outside of Missouri All ACT Out-of-State Senders State Senders 4942 391 Central Missouri State University 2629 551Missouri S&T 4241 651 Southeast Missouri State University 3352 654 UMSL 4164 728 Truman State 4278 981 UMKC 9221 1000 Missouri State University 3926 1187 Northwest Missouri State University 12800 2301 UMC 5382 2591 St. Louis University 7343 5331Washington University in St. Louis

42. A National Environmental Scan

43. Shifting Student Populations “The demographic shifts we are beginning to experience are largely the result of welcome advances in technology and public health that have extended life expectancy, improved living standards, and reduced population growth.” SOURCE: Jane Sneddon Little and Robert K. Triest. (2001) SEISMIC SHIFTS: THE ECONOMIC IMPACT OF DEMOGRAPHIC CHANGE.

44. NATIONAL Shift Impacts on Higher Education 1.Nationally, in 2009-10 the number of high school graduates will begin a gradual decline. 2.The proportion of minority students is increasing and will account for about half of school enrollments within the next decade. 3.High school graduates in the future will include higher percentages from families with low incomes. Knocking at the College Door: Projections of High School Graduates by State, Income, and Race/Ethnicity, WICHE 2008.

45. Future Students: Demographic and Population Changes Fewer first-time, traditional students in the overall pipeline until between 2015-2017— while older population is growing More students of color More students of lower socioeconomic status More students unprepared college level work WICHE, 2003 & 2008

46. Labor Demand vs. Student Interests Source: U.S. Department of Labor, Bureau of Labor Statistics, www.bls.gov/emp/home.htm www.bls.gov/emp/home.htm

47. DATA SOURCE: CIRP Ongoing interest declines in key fields Changes in Intended Major 1976-77 to 2006-07 CHART SOURCE: College Board, 2007

48. SOURCE: College Board, 2007

49. WICHE, 2008

51. National vs. Regional Trends

52. SOURCE: US Dept. of Education 2005

53. WICHE, 2008

54. 55.7% US College-Going Rates of High School Graduates - Directly from HS

55. College Board, 2007

58. SOURCE: http://www.postsecondary.org/archives/Posters/192Chart1.pdf

59. International Student Data OPEN DOORS

61. Financial considerations the most common reason for leaving college SOURCE: ELS:2002 “A First Look at the Initial Postsecondary Experiences of the High School Sophomore Class of 2002 (National Center for Education Statistics)

62. COLLEGE COST COMPARISON SOURCE: The College Board 2006, MAP: TIME, November 6, 2006

63. College Costs and Disposable Per Capita Income, 1996-97 to 2006-07 Source:The College Board

64. Percent For Whom Financing was a Major Concern 1992-93 to 2006-07 (Selected Years) Source: CIRP College Board, 2007

65. Female Enrollments Exceed 57% of All College Students SOURCE: NCES, The Condition of Education 2006, pg. 36

66. Top Twenty Graduate Degrees Searched for on gradschools.com since 2004 1.History 2.Physical Therapy 3.Journalism Communications 4.Social Work 5.Fashion & Textile Design 6.Clinical Psychology 7.Law 8.Architecture 9.Biology 10.Creative Writing 11. Physician Assistant 12. Sports Administration 13. MBA 14. Fine Arts 15. International Relations 16. Art Therapy 17. Counseling & Mental Health Therapy 18. Public Health 19. Educational & School Counseling 20. School Psychology

67. HIGHEST ADVANCED DEGREE ATTAINED: Percentage of 1992 – 93 bachelor ’ s degree recipients who had earned an advanced degree by 2003, by bachelor ’ s degree field of study and highest degree attained # Rounds to zero. NOTE: Master ’ s degrees include students who earned a post-master ’ s certificate. First-professional programs include Chiropractic (D.C. or D.C.M.), Pharmacy (Depart), Dentistry (D.D.S. or D.M.D.), Podiatry (Pod.D. or D.P.), Medicine (M.D.), Veterinary Medicine (D.V.M.), Optometry (O.D.), Law (L.L.B. or J.D.), Osteopathic Medicine (D.O.), or Theology (M.Div., M.H.L., or B.D.). Detail may not sum to totals because of rounding. SOURCE: U.S. Department of Education, National Center for Education Statistics, 1993/03 Baccalaureate and Beyond Longitudinal Study (B&B:93/03), previously unpublished tabulation (September 2005).

68. Trends Summary 1.Decreasing numbers of high school graduates in the Midwest and Northeast 2.Declining percentage of high school graduates pursuing higher education directly out of high school 3.Increasing numbers of freshmen choosing to start at community colleges 4.Increasing diversity and financial need of future high school graduates 5.Increasing dependence on student loans and a larger percentage of household income needed to pay for college 6.Continued growth in the college student gender gap 7.Ongoing interest declines for non-biology STEM majors

69. Welcome to Missouri S&T!! We look forward to working with you! Let’s have a great 2008-09!!!