1. Microsoft SQL Server 2008 Business Intelligence Overview

2. Source: http://www.olapreport.com SQL Server is the fastest growing DBMS SQL Server ships more units than Oracle and IBM combined OLTP and Data Warehouse Benchmark Leader Leader in Gartner’s Magic Quadrant for Data Warehousing SQL Server is the #1 OLAP Server SQL Server Momentum

3. A Look Back at SQL Server 2005 Data Source View Attribute-based dimension Meta data globalization / translation Proactive Caching Multiple fact tables Perspectives Centralized calculations engine Disk-based dimension storage Role-playing dimensions Multi-instances Server synching Enhanced backup and restore Integration with Profiler Capture and Replay Dr Watson Integrated management with SQL Server Fine-grain administration roles XML-based DDL scripting Auto referential integrity MDX Scripts MDX debugger Centralized KPI framework XML/A AMO Many to many dimensions Multiple data sources Table Matrix Chart List Floating headers Interactive sort Mode Designer Report Designer Report Builder Linked reports Multi-value select Report Controls Date Picker Visual debugging SQL Server BI Development Studio Translations Data cleansing Caching Data-driven subscriptions Snapshots Fuzzy Lookup Data cleansing Custom transformations

4. Complete and integrated BI and Performance Management offering Agile products that adapt to how your need the information Built on a trusted part of your IT backbone Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions Vision and Strategy SQL Server Momentum

5. People Ready Insights Pervasive Insight Developer Powerful tools Consistent practices Integrated environment Secure data Available systems Manageable platform IT Professional End User Familiar tools Real-time insight Decisions at all levels

6. Business Intelligence Challenges Today How can I… Get started fast but build to last? Keep pace with specialty skills and infrastructure requirements? Deal with vendor consolidation and stay on top of multiple tools? Ensure consolidated, sound, and trusted data? Deploy for performance and scale? Efficiently manage enterprise-wide workloads? Deliver relevant information where users need it? Make actionable insight readily accessible to everyone? Optimize utilization of familiar tools?

7. Our End-to-End BI Offering END USER TOOLS AND PERFORMANCE MANAGEMENT APPLICATIONS BI PLATFORM (RDBMS, ETL, OLAP, Reporting) DELIVERY Mainframe/ Departmental Systems

8. The Microsoft BI Platform Integrate Store ReportAnalyze

9. Intelligent Data Platform Unlock Your Data Rich connectivity Enterprise-class data integration Central manageability Deliver Relevant Information Intuitive design environment Personalized data experience Scale for thousands of users Drive Actionable Insights Process aligned insights Interactive data navigation Universal reach through Office

10. Intelligent Data Platform Unlock Your Data Rich connectivity Enterprise-class data integration Central manageability Deliver Relevant Information Intuitive design environment Personalized data experience Scale for thousands of users Drive Actionable Insights Process aligned insights Interactive data navigation Universal reach through Office

11. Enterprise-Class Data Integration Scalable Integrations Connect to data Multithreaded architecture Comprehensive transformations Profile your data Cleanse your data Data Quality Cleanse data Text mining Identify dirty data Unlock Your Data

12. Rich Connectivity Extensive Connectivity Standards-based support XML, flat files, and Excel Binary files BizTalk, MS Message Queues Oracle, DB2, Teradata, SAP BW, and SQL Server Partner ecosystem Change Data Capture Transparently capture changes Real time integration Unstructured data Legacy data: Binary files Application database Change Tables OLTP DW Unlock Your Data

13. OLE DB ODBC DB2 Oracle XML SQL Server Analysis Services SQL Server Report Server Models SQL Server Data Mining Models SQL Server Integration Services MySAP Hyperion Essbase SAP NetWeaver BI SQL Server Teradata Rich Connectivity Data Providers Unlock Your Data

14. Central Manageability Trusted data storage More secure data access Flexible administration Reduced management costs Unified, end-to-end platform manageability Centralized management Efficient management of mixed workloads Resource governance & monitoring Unlock Your Data

15. Intelligent Data Platform Unlock Your Data Rich connectivity Enterprise-class data integration Central manageability Deliver Relevant Information Intuitive design environment Personalized data experience Scale for thousands of users Drive Actionable Insights Process aligned insights Interactive data navigation Universal reach through Office

16. Intuitive Design Environment Complete development environment Visual development environment Intuitive BI templates and wizards Single tool, multiple technologies Productivity enhancing designers Flexible report layout Rich visualizations Best practice design alerts Audience targeted environments Visual Studio for developers Microsoft Office for business users Deliver Relevant Information

18. Personalized Data Experience Personalized reports Parameterized reports Automatic delivery of personalized content Customization of enterprise reports End-user targeted analysis User differentiated perspectives Native analysis experience in any language Deliver Relevant Information

19. Scale for Thousands of Users Scalable data warehouse performance Data warehouse query optimizations Efficient data storage Data and backup compression Enhanced partitioning performance Superior analytic processing Streamlined aggregation management Single read-only database for scale out analysis Near real-time data access though proactive caching Robust report processing Single service architecture On-demand processing and nonmemory-bound reports Performance-improving caching options Deliver Relevant Information

20. Intelligent Data Platform Unlock Your Data Rich connectivity Enterprise-class data integration Central manageability Deliver Relevant Information Intuitive design environment Personalized data experience Scale for thousands of users Drive Actionable Insights Process aligned insights Interactive data navigation Universal reach through Office

21. Process Aligned Insights Embedded reporting Deliver reports where relevant for users Embed reports into business applications Build dashboards for quick access to rich analytical insights Contextual Analysis Align analysis with business performance monitoring and planning Access data for analysis directly from your Excel spreadsheets Deliver Actionable Insight

22. Deliver Relevant Information Interactive Data Navigation Drill down for seamless of navigation through data layers Multiple report outputs from a single base report Enriched data display using sub-reports Predefined navigation patterns using actions Cascading parameters for optima relevancy Drive action from discoveries Link a report or analysis item to information located elsewhere Available as URL, reporting, and drill-through actions

23. Universal Reach through Microsoft Office Reach more desktops Access to SSAS cubes directly through Excel Predictive analysis through Excel Report rendering directly in Word and Excel Extend SharePoint with rich reporting Combine collaboration and workflow capabilities with managed reporting Centralized publishing, viewing, management, and delivery of reports through SharePoint Accelerate performance management Access to thin analytical client for rich data exploration Close loop analysis tied to performance monitoring and planning Deliver Relevant Information

24. SQL Server Deliver Through Office Analyze data in ExcelPublish reports and analysis to SharePoint Collaborate and share reports, analysis, and scorecards Render reports in Microsoft Office

25. Intelligent Data Platform Unlock Your Data Rich connectivity Enterprise-class data integration Central manageability Deliver Relevant Information Intuitive design environment Personalized data experience Scale for thousands of users Drive Actionable Insights Process aligned insights Interactive data navigation Universal reach through Office

27.  5.1 TB Credit Card DW, 5 Mil card holders  500+ unique reports, 1,500+ users, SSIS, SSRS, SSAS  Catering Planning System used in 2,300 hotels  25% time savings in catering forecast generation  Reporting on 1.6 TB of data, 35K+ Tx/Min  325 concurrent connections  2-TB DW, originally migrated from Informix  300 users, complex query, OLAP, and data mining  700 restaurants, 30,000 users, 700+ concurrent  OLTP/LOB reporting on inventory & sales data  3-TB retail data warehouse on HP Superdome  Uses SQL Server OLAP, SSIS, SSRS Major Customers Implementations

28. Next Steps  Upgrade to SQL Server 2008 http://www.microsoft.com/sqlserver/2008/en/us/how-to-buy.aspx  Learn more about SQL Server 2008 http://www.microsoft.com/sqlserver  Download the Free Trial http://www.microsoft.com/sqlserver/2008/en/us/trial-software.aspx

29. Appendix

30. Deliver relevant information Drive actionable insights Share insights Deliver Predictable response Simplified management Scale across mixed workloads Manage Connect to data Integrate your data Develop visually Build Comprehensive Data Warehouse SQL Server 2008 Accelerate Your Data Warehousing

31. New with Microsoft SQL Server 2008 Data Integration and Data Warehousing Scale and manage large numbers of users and data Improved query performance on large tables Queries optimized for data warehousing scenarios Increase I/O performance with efficient and cost-effective data storage Manage concurrent workloads of ad-hoc queries, reporting, and analysis Integrate growing volumes of data Optimize your ETL performance by identifying data in your largest tables Reduce the data load volumes by capturing operational changes in data Simplify your insert and update data processing Profile your information to identify dirty data

32. Author Reports that Have Impact Powerful Designers Flexible Report Layout Rich Visualizations Manage Enterprise Workload Enterprise Scale Platform Central Deployment Strong Manageability Deliver Personalized Reports Interactive Reports Rendering in the Format Users Want Delivery to Location Users Want Reporting Services 2008 Deliver Enterprise Reports

33. New with Microsoft SQL Server 2008 Reporting Services New Report Designer Enhanced Data Visualization New Flexible Report Layout Scalable Report Engine IIS Agnostic Report Deployment New Word Rendering Improved Excel Rendering New End User Design Experience SharePoint Integration

34. Design Scalable Solutions Productivity-enhancing designers Scalable infrastructure Superior performance Extend Usability Unified meta data model Central KPI manageability Predictive analysis Deliver Actionable Insight Optimized Office interoperability Rich partner extensibility Open, embeddable architecture Analysis Services 2008 Drive Pervasive Insights

35. New with Microsoft SQL Server 2008 Analysis Services Innovative Cube Designer Best Practice Design Alerts Enhanced Dimension Design Enhanced Aggregation Design New Subspace Computations MOLAP Enabled Write-Back Enhanced Back-Up Scalability New Resource Monitor Execution Plan

36. © 2009 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.