1. Making Friends with the Media

2. Two things to help your story reach the public: Build a good relationship with the media Pitch your stories as news that sells

3. Why make friends with the media? Increase awareness Recruit members Inform Good publicity

4. How to make friends with the media? Be informed Study news sources Analyze content Be prepared for anything Assemble press kits Send out information Follow-up call

5. What makes a story important? Factual nature Interest Overall importance

6. Ways to get attention: News media PSA Press release Newsletter Press conference Paid advertisement

7. Pros of news media Free Credible Large audience

8. Cons of News Media Hard to form relationships Hard to maintain Short attention span Competition

9. Pros of PSAs Free air time Name recognition

10. Cons of PSAs Less exciting Hard to react No control

11. Pros of Press Releases Produced quickly Frame issue Easily distributed

12. Cons of Press Releases Requires skill

13. Pros of Newsletters Keeps people current Broad audience

14. Cons of Newsletters Requires time, money, and skill Lacking in breaking news

15. Pros of Press Conferences Widespread exposure Drama Visibility

16. Cons of Press Conferences Requires organization Can backfire Reacts fast

17. Pros of Paid Advertisement Control Quick response Wide and remote audience

18. Cons of Paid Advertisement Expensive Requires time and thought