1. Copyright © 2014 by The University of Kansas Making Friends with the Media

2. Copyright © 2014 by The University of Kansas Two things to help your story reach the public: Build a good relationship with the media Pitch your stories as news that sells

3. Copyright © 2014 by The University of Kansas Why make friends with the media? Increase awareness Recruit members Inform Good publicity

4. Copyright © 2014 by The University of Kansas How to make friends with the media? Be informed Study news sources Analyze content Be prepared for anything Assemble press kits Send out information Follow-up call

5. Copyright © 2014 by The University of Kansas What makes a story important? Factual nature Interest Overall importance

6. Copyright © 2014 by The University of Kansas Ways to get attention: News media PSA Press release Newsletter Press conference Paid advertisement

7. Copyright © 2014 by The University of Kansas Pros of news media Free Credible Large audience

8. Copyright © 2014 by The University of Kansas Cons of News Media Hard to form relationships Hard to maintain Short attention span Competition

9. Copyright © 2014 by The University of Kansas Pros of PSAs Free air time Name recognition

10. Copyright © 2014 by The University of Kansas Cons of PSAs Less exciting Hard to react No control

11. Copyright © 2014 by The University of Kansas Pros of Press Releases Produced quickly Frame issue Easily distributed

12. Copyright © 2014 by The University of Kansas Cons of Press Releases Requires skill

13. Copyright © 2014 by The University of Kansas Pros of Newsletters Keeps people current Broad audience

14. Copyright © 2014 by The University of Kansas Cons of Newsletters Requires time, money, and skill Lacking in breaking news

15. Copyright © 2014 by The University of Kansas Pros of Press Conferences Widespread exposure Drama Visibility

16. Copyright © 2014 by The University of Kansas Cons of Press Conferences Requires organization Can backfire Reacts fast

17. Copyright © 2014 by The University of Kansas Pros of Paid Advertisement Control Quick response Wide and remote audience

18. Copyright © 2014 by The University of Kansas Cons of Paid Advertisement Expensive Requires time and thought