1. Making things easier to find
1 October 2013

2. Brighton & Hove
Our city ,000 residents
Our council - a ‘unitary authority’
Our team - Web Communications team alongside… web developers, over 800 services, customer access, agency ‘Clearleft’

3. The big picture

4. What we’re facing
Digital by default
Open government
Budget cuts
Constantly expanding content with reduced resources

5. Where we’re heading

6. Making things easier to find
Improving navigation on the Brighton & Hove City Council website by reducing content
The why, the how and the when

7. Meet Kevin
Our customers are the key!
Kevin comments on finding council tax information on our old council website.

8. Our design principles User needs first Reduce, reduce, reduce again
Do the hard work to make it simple
Council communication comes last
Be consistent
Surprise people by anticipating needs
Don’t repeat effort
Connect people to experts
Minimise contact

9. How have we implemented these?
Putting the user back at the heart of our service
Changed information architecture and navigation
Mobile first (responsive) design
Reduced content
New governance

13. Reducing content – why?
“Every superfluous page we create is one more dead end for an angry, frustrated, confused user”. Richard Pope, GOV.UK

14. Website governance
Web authors
Web publishers
Communications team

15. What are the gains?
Increased channel shift
30% reduction in content
Increased accessibility
Closer working with services
Targetted resources

16. It’s not the end! To be continued… Many thanks for listening
Any questions?
Contact me at