1. Experiences of information use packaging information getting information in, manipulating it and getting it out

2. enabling the flow of information transfer and exchange of information

3. developing new knowledge and insights moving into the unknown

4. shaping of judgements and decisions information + principles and values

5. influencing others alter understanding and behaviour

6. information as objective packaging information enabling information flow

7. information as subjective developing new knowledge and insights

8. information as transformative shaping judgements and decisions influencing others

9. Roles of information professionals providing information products and services educating people in using them facilitating the sharing of information and knowledge (Henczel)

10. Reframing the roles shift from a technical and process orientation to a people orientation shift from providing services to being part of the core business (Henczel)