1. Licensed under Creative Commons Attribution – ShareAlike 4.0 International Value Proposition

2. We should… ? We need to… Great idea! What if…. but maybe… Huh? ? Did we consider… Focus The greatest challenge of getting an idea off the ground?

3. VALUE ProblemSolution Target market Focus comes from clearly understanding the value of your idea

4. Think of some products/services that you buy. Why do you buy them? What is valuable to you?

5. A one-to-two sentence statement that describes: 1. What your product/service is 2. Who your customers are 3. Why it’s valuable to these customers A value proposition is…

6. Do you understand the value he offers his target market?

7. A1 Industries has developed an economical and easy-to-use chemical additive that allows paint manufacturing companies to reduce the environmental impact of their products. What he meant to say was…

8. A1 Industries has developed an economical and easy-to-use chemical additive that allows paint manufacturing companies to reduce the environmental impact of their products. What is it? Who is it for? Why is it valuable? What he meant to say was…

9. “Winners is a department store that offers fashion- conscious consumers the latest brand names for up to 60% off.” “Winners is an off-price department store owned by TJX that employs international sourcing and buying power.” Which value proposition is more effective?

10. “Winners is a department store that offers fashion- conscious consumers the latest brand names for up to 60% off.” “Winners is an off-price department store owned by TJX that employs international sourcing and buying power.” What is it? Who is it for? Why is it valuable? Which value proposition is more effective?

11. “Google is the world’s largest search engine that allows Internet users to find relevant information quickly and easily.” “Google uses a patented page- ranking algorithm to make money through ad placement.” Which value proposition is more effective?

12. “Google is the world’s largest search engine that allows Internet users to find relevant information quickly and easily.” “Google uses a patented page- ranking algorithm to make money through ad placement.” What is it? Who is it for? Why is it valuable? Which value proposition is more effective?

13. What is it?For whom?Value? Write a value proposition for your idea

14. Partner with another group and pitch your value proposition : Listen for: What is it? Who is it for? Why is it valuable? Let’s Share! Let’s share!

15. Let’s pivot!