1. How audience research impacts on media businesses: Examples from the field 37 West 20th Street, Suite 801, New York, NY 10011, USA Phone: 1.212.807.1304 Fax: 1.212.807.0540 Salvatorska 10, 11000 Prague 1, Czech Republic Phone: 420.224.312.832 Fax: 420.224.315.419 www.mdif.org Investing in independent media around the world providing the news, information and debate that people need to build free, thriving societies.

2. Total financing and technical assistance: € 104m Founded in 1995 Loans & Equity € 91 million News outlets financed105 Projects financed310 Countries invested in36 Principal collected € 49 million Write-offs4% Returned to investors € 23 million

3. Radio network of more than 1,000 radio stations. Provides news to more than 22 million people. KBR68H, Indonesia

4. Malaysiakini.com, Malaysia No.1 news website in country. 40 million pageviews/month. High-impact objective reporting, particularly during elections. Malaysiakini, Malaysia

5. Revenue growth following audience research

6. Tula Novosti, Russia

7. TV Vijesti, Montenegro

8. Audience share development 8  Audience share: 20%  Market share (incl. Belgrade part): 25%  Power ratio: 123%

9. Thank you 37 West 20th Street, Suite 801, New York, NY 10011, USA Phone: 1.212.807.1304 Fax: 1.212.807.0540 Salvatorska 10, 11000 Prague 1, Czech Republic Phone: 420.224.312.832 Fax: 420.224.315.419 www.mdif.org Peter Whitehead, Director of Communications peter.whitehead@mdif.org