1. Marketing the Calgary Stampede to Australia Stephen Edge Kai Holloway Andrew Lai Tony Vo Vicky Wong

2. Outline The Stampede, Calgary, & Alberta Political, Cultural, Legal, Business Environment SWOT Strategy & Implementation Risks & Mitigation

3. The Stampede, Calgary, & Alberta

4. Australia’s Environment: Political Constitutional monarchy (Australia Act of 1986), with QEII as monarch, like Canada Very stable government Strong contemporary Australia-Canada relations: Gulf War (early 1990’s), East Timor (1999), Afghanistan Common international memberships: UN, Commonwealth, WTO, APEC (Asia-Pacific Economic Co-operation)

5. Australia’s Environment: Cultural Interpersonal values: + sincerity, modesty, humility, punctuality - pretentiousness Demographics:

6. Australia’s Environment: Cultural Geert-Hofstede cultural dimensions:  Very few cultural differences AustraliaCanada PDI (Power Distance)3639 IDV (Individualism)9080 UAI (Uncertainty Avoidance)5148 MAS (Masculinity)6154 LTO (Long-term Orientation)3123