1. Presented by: Kevin Tam Date: April 29, 2010

2. What is it? Augmented reality is a view of the physical real-world that is superimposed by virtual-computer generated imagery. It is 3D and interactive in real-time. Some AR hardware include: - Head-mounted displays (goggles) - Handheld displays (GPS) - Input devices (smartphones)

3. Examples AR Shopping Model http://www.youtube.com/watch?v=jDi0FNcaock&feat ure=player_embedded http://www.youtube.com/watch?v=jDi0FNcaock&feat ure=player_embedded The Future of Car Repairs http://www.youtube.com/watch?v=4UA_PgBpiws&fea ture=player_embedded http://www.youtube.com/watch?v=4UA_PgBpiws&fea ture=player_embedded

4. How it affects businesses Revolutionize the way advertising and marketing is done with 3D imagery. Enhance the nature of the healthcare industry by providing recognition technology at the point of service so doctors have all the patient’s information. Increase access to knowledge of how the job is done on the spot. In the sales and services industry, AR can scan the customers and pull up their background, so employees will target their shopping trends.

5. More uses of AR Training purposes. Virtual demonstrations of products. Rendering proposed projects to clients. Personalized shopping.

6. Sources http://www.cnn.com/2010/TECH/04/23/augmented.re ality.shop/index.html http://www.cnn.com/2010/TECH/04/23/augmented.re ality.shop/index.html http://www.topbits.com/augmented-reality.html http://www.personalizemedia.com/16-top- augmented-reality-business-models/ http://www.personalizemedia.com/16-top- augmented-reality-business-models/ http://blogs.hbr.org/sviokla/2009/10/how_will_augme nted_reality_aff.html http://blogs.hbr.org/sviokla/2009/10/how_will_augme nted_reality_aff.html