1. contents Meaning of communication Definitions
Ten level of intimacy in today’s communication
Characteristics
Elements

2. Meaning
The term ‘communication’ is derived from the Latin word ‘communis’ which means common.
Communication may be defined as exchange of facts,ideas,opinions or emotions between two or more persons to create mutual understanding.
Communication takes place when one transfers information and understanding to another person.

4. Definitions “Any behaviour that results in an exchange of meaning.”
-The American Manangement Association
“Communication is a way that one organisation member shares meaning and understanding from one person to another.”
-Keith Davis

5. Ten level of intimacy in today’s communication

7. Production department
Characteristics
Pervasive function
Marketing department
Production department
Finance department
Top management
Middle management
Supervisory management

8. Response to that message
Two-way process
Sending of a message
Response to that message

9. Two or more parties Sender-with the message
Receiver-must understand & response to message

10. Several forms
Oral words
Written words
Pictures
Gestures

12. To motivate a Response Proper timing of communication
Primary purpose
Good drafting of message
Proper timing of communication

13. May be formal or informal Formal Informal
Managing director
Finance manager
Deputy finance manager
Accounts officer
General manager
Superintendents
Managing director
Foremen

14. Communication channel
Elements
Communicator
Communicatee
Message
Communication channel
Response or Feedback

15. Message

16. Communication channel Response $ Feedback

17. Process of communication-
sender
ideas
channel
receiver
Feed-back

18. Importance of Communication

19. Communication is one of the most important functions of management
Communication is the nerve system of an enterprise
Communication is indispensable for all managerial activities such as organising ,planning ,directing, motivating and controlling.

20. Importance is as follows-
Smooth and efficient working of an organization
Facilitates co-ordination
Increases managerial efficiency
Promotes co-operation and industrial peace
Helps in establishing effective leadership
Boosts Motivation and morale

21. Basis of Decision Making and Planning
Increases managerial capacity
Facilitates effective control
Job satisfaction
Increases Productivity and Reduces Cost
Good public relations

22. COMMUNICATION
Communication can be defined as the process by which people share ideas, experience, knowledge and feelings through the transmission of symbolic messages.

23. TYPES OF COMMUNICATION
Communication can be classified into following types-
On the basis of Relationship
1.FORMAL AND INFORMAL
On the basis of Flow of direction
2.DOWNWARD AND UPWARD
3. HORIZONTAL AND DIAGONAL
On the basis of Media or Expression
3. ORAL AND GESTURAL

24. A. On the Basis of Relationship or Organisational Structure
1. Formal Communication

25. ADVANTAGES Orderly and Systematic Fixing Responsibility
Tracing of Source
No Distortion of message
Facilitates Functions
Follows Chain of Command

26. Disadvantages Slow Moving Process Lack of personal Environment
Chances of Not Providing Accurate Information
Upward Communication may be Distorted

27. INFORMAL COMMUNICATION
This type of communication happens out side of the business or corporate community or between freely understanding parties.

28. Advantages Serves Social Needs Feedback for important policy
Discussing other matters
Helpful in Improving Policies
Strengthens Formal Channels

29. May carry in-accurate information No Responsibility fixing
Disadvantages
May carry in-accurate information
No Responsibility fixing
Chances of leakage
Rumors

30. B. On the basis of flow or direction
Downward Communication

31. 2. Upward Communication

32. 3. Horizontal, Lateral or Sideway Communication

33. 4. Diagonal Communication

34. C. On the basis of Media or Expression
Written Communication

35. Advantages of written Communication
Transmission of Information in uniform manner
Permanent record of information
Ideal way of Transmitting lengthy messages
Exchanging information at distant places even beyond telephonic range

36. Disadvantages of Written Communication
Expensive
Time consuming
Difficult to maintain Secrecy
Lacks Personal Touch
Encourages red-Tapism

37. 2. Oral Communication

38. Advantages of Oral Communication
Less Expensive
Saves time
More Effective than written communication
Establishes a personal touch
Misunderstanding or doubts can be removed then and there

39. Disadvantages of Oral Communication
Less Reliable
Influenced by self interest
Tendency of being distorted
Not suitable for lengthy messages
Language problem
No record for future

40. GESTURAL OR NON-VERBAL COMMUNICATION
Gestural Communication includes everything that may be used to convey meaning from one person to another.

42. Effective communication creates favorable environment among the various people working in the enterprise which results in establishment of industrial peace but if The information sent by the sender is received by the receiver in the opposite sense then it proves to be a barrier in communication.

43. Types of Barriers (1) Semantic Barriers (2) Psychological or emotional barriers (3) Organizational Barriers (4) Personal Barriers

44. Semantic Barriers The words signs and figures used in the communication are explained by the receiver in the light of his experience which creates doubtful situations this happens because the information is not sent in simple language. (1) Badly Expressed Message (2) Symbols or Words with different Meanings (3) Faulty Translation (4) Unclarified Assumptions (5) Technical Jargon (6) Body language and Gesture Decoding

45. Psychological or Emotional Barriers Communication depends on the mental condition of both the parties. A mentally disturbed party can be a hindrance in communication. (1) Premature Evaluation (2) Lack of Attention (3) Loss by Transmission and Poor Retention (4) Distrust

46. Organizational Barriers (1) Organizational Policies (2) Rules and Regulations (3) Status (4) Complexity in Organizational Structure (5) Organizational Facilities

47. Personal Barriers (a) Barriers Related to Superiors (1) Fear of Challenge of Authority (2) Lack of Confidence in Subordinates (b) Barriers Related to Subordinates (1) Unwillingness to Communicate (2) Lack of Proper Incentive

48. steps to Overcome Barriers in Communication

49. It is essential to remove the barriers in the way of communication keeping in view the importance of communication in a business organization. If these barriers are not removed the enterprise will be deprived of the advantages of communication.

50. Steps to overcome barriers- (1) Clarity of Ideas (2) Completeness of message (3) Understanding the Receiver (4) Consistency of Message (5) Feedback (6) Selection of Proper Channel (7) Qualities of Good Listener (8) Simple Organizational Structure

51. Thank you