1. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching ONLINE BRANDING

2. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching HOW does it work?

3. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching 1 THE 1 WAY

4. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching BRAND MATURITY MODEL TAXANOMYTAXANOMY OF BUILDING BRANDS

5. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 1 SALES FINANCIAL PERFORMANCE COMMODITY PUSHERS

6. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 2 SALES FINANCIAL PERFORMANCE SEED BRAND COMPANY MARKETING BRAND AWARENESS

7. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 3 SALES FINANCIAL PERFORMANCE SEED BRAND COMPANY MARKETING BRAND COMM BRAND IMAGE BRAND AWARENESS

8. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 4 IMAGE FINANCIAL PERFORMANCE CONSCIOUS BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES

9. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 5 IMAGE FINANCIAL PERFORMANCE MEZZANINE BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. RESORCS. OPTIMIZATION MARKET PROTECTION

10. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 6 IMAGE FINANCIAL PERFORMANCE MATURE BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. RESORCS. OPTIMIZATION MARKET PROTECTION BRAND TRUST BRAND LOYALTY

11. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 7 IMAGE FINANCIAL PERFORMANCE LEADER BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. RESORCS. OPTIMIZATION MARKET PROTECTION BRAND TRUST BRAND LOYALTY MARKET LEADERSHIP BRAND EXPERIENCE BRAND INNOVATION

12. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching ADVANTAGE DISADVANTAGE Online Fraud really bad for your company, if there is no response measure really good for your company or customers Rumor and Negative Publicity Better Targeting More Precise Campaign Metric Relative Lower Cost Capacity to Influence More Choices Market Reviews Specialist Resource More engagement channels More competition Market reputation Price pressure Content Freshness SEO and SMO Know-How

13. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching Source: NST, Malaysia examples of successful brands Just …

14. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Trusted Payment Gateway Security Accreditation Clear transaction policies Transparent cost to customers Post-Sales online support Recommendations

15. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Social Media Optimization Online Guerilla Campaign Direct Marketing Campaign Online Offers

16. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Online Advertising Online PR Releases Newsletter Subscriptions Email Subscription Online Comm Downloads Social Media Optimization

17. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Brand name Site name Online Advertising & Placements SEO Offline Marketing Campaign

18. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Site Graphic Design Security Accreditation Content Freshness

19. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Product Pricing Variety of Choice Delivery Logistics Security Accreditation Post-Sales online support Offers and Specials Competitor comparisons 3 rd Party Reviews

20. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION IP mark IP policies and terms Enforcement Customer education

21. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Co-branding Social Media Optimization Customer policies Transaction policies Privacy policies Security accreditation Profile and background Accessibility to real people Efficiency and speed of support Accuracy and updated information Recommendations 3 rd party reviews

22. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Site architecture Ease of navigation & search Error handling mechanics Social Media Optimization Design and presentation

23. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching LEVEL 8 HOW FINANCIAL PERFORMANCE BUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Social media optimization Web 3.0 Real product and service innovation.

24. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching cseng@csenglim.com http://www.linkedin.com/in/csenglim http://www.twitter.com/csenglim Strategic Social Media Program Design for Business : Step-by-Step Guide USD19.99 only at csenglim.com