1. “Treasures through BPW” Leadership Summit New York, 6,7 March 2015 Dr. Antoinette Rüegg Past President BPW International BPW International Dr. Antoinette Rüegg, Past President, BPW International

2. BPW International Dr. Antoinette Rüegg, Past President, BPW International What is the key “business” of BPW? Changing behaviour

3. 2 Organs of perception Cognitive perception Emotional perception BPW International Dr. Antoinette Rüegg, Past President, BPW International

4. BPW International Dr. Antoinette Rüegg, Past President, BPW International Mistakes Intellectual learning 0 mistakes = SUCCESS Emotional learning 0 mistakes = NO learning Learning process Copying & combining know-how Individual EXPERIENCES Learning places Common programs in schools universities One’s own true individual emotions Intellectual and emotional learning work very differently