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Published bySteven Clarke Modified over 9 years ago
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Magazine Design and Target Audience Task: Using Microsoft Publisher you will create 2 magazine covers. Both covers will be for the same magazine; however each cover you make will have a different target audience. You will then produce an explanation your design choices and what you have done in order to appeal to your target audience.
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The target audience for my first football magazine cover was 18-35 year old men. This audience is more mature and care less about lots of pictures and bright colours, they are going to want a more professional looking magazine and will care about the content of it.
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My masthead is designed to stand out on the page. It is large and at the top of the page which is where you would expect the title to be. I used bright yellow text because it would stand out and because blue and yellow are Chelsea’s team colours and my cover model is Diego Costa, a Chelsea player. I continued this colour scheme across the whole of my cover to keep it consistent. The yellow on its own did not stand out enough against my light background colour so I chose to add the black shadow to make it stand-out. I chose a very clear bold font because it gives a very no-nonsense feel which I think will appeal to my older target audience. My choice of the title “TIKI-TAKA” was again designed to appeal to my target audience – it suggests that the magazine is more mature and technical. Because this is a modern footballing term only real football fans will understand it – making it an “in joke”.
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