1. The Presentation in KM743 Miss. Khemiga Takum ID number: 582132007 Miss.Yin YilanID number: 582131004 Mr. Yang Jun ID number: 582131003 Mr. Xie Siyu ID number: 582131009 Mr. Liu XinID number: 582131005 College of Art Media and Technology, Chiang Mai University, Thailand

2. Agenda  The Invitation in R-L-D-S  Generic Strategies  Core Competencies Introduction Comparison 1.Daiso 2.Lotus 3.The Salad Concept 4.Rimping 1.Price 2.Service 3.Customers 1.Apple 2.Samsung 1.Rimping

3. The Visitation in R-L-D-S

5. Business method Daiso often uses such locations as previous pachinko parlours for its retail outlets. They spend a lot of money on shelving and fixtures to help the stores compete with more high-end retailers. The stock of items retailed at each shop is varied frequently in order to increase repeat customers.

6. Locations Australia, Canada, Malaysia, Singapore, South Korea, United States, Europ, China Category of product Food, toy, home supplies, stationery, tool, skin care, horticulture, sanitation and heathlth, gift packaging, pet products, plastic product.

7. Price Very cheap ， almost are 60 Bath.(Stimulate impulse spending). Compare with the same period goods, products of Daiso have price advantage. Goods The full range, arranged in neat rows, combine of creativity and practicality. All are daily necessities. product quality in general. Most products are made in China. However, skin care category lack of quality assurance.

8. Customers Small minority(customer are rarely) ， product have English, Thai Language, Japanese translation. Service Few staff, can not provide service in time. and it has only one check out. Atmospheres Small-scale, pink, packaging is very cute, play pop music.

9. Concept Rich collection product

11. Price Cost- effective, competitive price. Goods Variously, everything you can buy in there.

12. Customers Focus on family Service Had a lot of cashier desk ， fast and high efficiently Atmospheres Large space, brightly

13. Concept Cheap and one-stop

15. Price Higher price Goods Variously （ seafood ， organic fruit ， organic vegetable ）

16. Customers There are 80% foreigner Service Division clear （ serving, cashier and make food ） Atmospheres Beautiful but crowd

17. Concept Healthy product

19. Price Medium-to-high price Goods 40% are imported products, the supermarket pay more attention to the food security. At around 7 pm, there are sales promotions on fresh product, which can guarantee food's fresh. There are contained all kinds of middle and high, low grade goods. Their plastic bags are degradable for environmental protection. For the categories of Rimping, they have Bakery, Beef aging, Cheese aging, Country specific products, Dairy products, Eggs, Fresh fruits, General households, "Local Talents“ products, organics farming, Tea and coffee and more. All the products have QA( Quality Assurance)

20. Customers People who have some requirements for life and economic bases. Services The subarea has their own staff. There are many chenckout counter for customers. It provides special passageway for customers. Rimping has their catering and red wine department. Also, they has service of taking out foods. Atmosphere European style with classical music

21. Concept High quality lifestyle Foods security and environmental protection.

22. The Comparison among R-L-D-S

23. Comparison Take cup as an example 4200(Import) 229 60

24. Conclusion Price Goods Customers Service Atmospheres Concept