1. Eat Smart with Cheryl, LLC Cheryl Graffagnino MS, RD, LD Eat Smart with Cheryl, LLC

2. Is self-employment right for you? Eat Smart with Cheryl, LLC

3. Costs and Benefits Costs   Financial   Time   Emotional How stress hardy are you? Benefits   Financial   Time   Emotional

4. Eat Smart with Cheryl, LLC Financial Costs   Legal Services   Bank Fees – Visa/MC   Continuing Education   Liability Insurance   Memberships   Transportation/Space   Supplies   Marketing Benefits   Collect your hourly rate   Tax deductions   Trade Services Aha! Moment ? Copies are expensive!

5. Eat Smart with Cheryl, LLC Costs and Benefits   Financial   Time   Emotional How stress hardy are you?   Financial   Time   Emotional

6. Eat Smart with Cheryl, LLC My Tipping Point?

7. Eat Smart with Cheryl, LLC Choosing a Target Market Look for gaps in services Look for gaps in services Identify your strengths Identify your strengths Recognize your connections Recognize your connections = Finding your market niche (or your market niche may find you!)

8. Eat Smart with Cheryl, LLC Low-Cost (aka Free) Marketing Trade Services Trade Services –Nutrition Consult = Yoga Classes Network, Network, Network…… Network, Network, Network…… –Local wellness groups –Chamber of Commerce –Social media Volunteer, donate (and put your name on everything!) Volunteer, donate (and put your name on everything!) –Events –Food –Presentations –Services Learn NOT to say NO!

9. Eat Smart with Cheryl, LLC Contact Cheryl cheryl@eatsmartwithcheryl.com (614) 354-8523 www.eatsmartwithcheryl.com