1. Right Opportunity = Right Business Culture Culture = Organizational culture is an idea in the field of Organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization Business Culture Principal: Opportunity tied to the word “money” DEVALUES the word “opportunity”!

2. Timing And Positioning

3. The S-Curve

4. Percent of Urban Households 19001907 1914 1921 1928 1935 1942 Cars only for the Rich Model T Design Assembly Line Installment Financing 90% Urban Adoption The S-Curve in Cars

5. Percent of Households 47% 2000 50% 10% 2008 1990 1995 2001 Time Innovation GrowthMaturity 100 90 80 70 60 50 40 30 20 10 0 1994 90%.1% 2% 13% Mobile Phone S-Curve Source: Forrester, Census Bureau 58% 2002 2007 86%

6. Point of Discontinuity Peter Drucker Application of S-Curve To Healthcare Discontinuity Foster, Richard; Innovation 1988 Time | Energy | Money Chaos Confusion Turmoil Fear Saturation

7. Healthcare Discontinuity Peter Drucker Application of S-Curve To Healthcare Discontinuity Alder, Richard; Physician Executive 1995 Time | Energy | Money Chaos Confusion Turmoil Fear Illness Wellness Saturation

8. Healthcare Discontinuity Peter Drucker Application of S-Curve To Healthcare Alder, Richard; Physician Executive 1995 Time | Energy | Money Chaos Confusion Turmoil Fear Illness Wellness Saturation Awareness = Broken (System + Results) Change = Solutions Being Implemented

9. Conclusion: Fixing Illness Does NOT Work! 500 1980 1990 2000 2010 2020 2030 2 4 6 8 10 American Institute for Research Analysis of Scott-Levin $ Trillions 12 14 16 0 18 Window of Opportunity Timeline of Window = ??? Financially Breaking System = When, Not If

10. Three “P” Test for Analyzing any Opportunity 1.Proven (Past) 2.Prepared (Present) 3.Positioned (Future)

11. Proven  Multiple success stories over 40 years  Management Team is proven in all cycles

12. Prepared - Company  Financially Sound  International  Investing in Future

13. Prepared – Product Culture  16 year product history  Long-term core relationships in place  Sales & support systems in place  Primary studies / entrance barrier

14. Positioned  Answer for Health and Income  Both health and income in long- term uptrend/Demand driven  Tenants of Income Model  Plan B  3-5 year part time to full time  Relationship model  Product vs. opportunity driven model  Early stages of S-Curve model for healthcare industry and Juice Plus

15. The S Curve in Juice Plus+ 10%90% Time Growth 19932009  Proven  Prepared  Positioned InnovationGrowthMaturity Cant measure this part of the timeline

16. 10%90% Time Growth 19932009 What’s Driving Growth? InnovationGrowthMaturity 1. Congruent opportunity culture 2. Healthcare System 3. JuicePlus is foundational

17. CHOICE