1. Franchising? Da, in Romania! The franchising market in Romania, Status and Opportunities

2. Irpus Development Srl – Bucharest Romania - www.irpus-dev.com Who we are Franchising media System Consultancy & Management

3. Irpus Development Srl – Bucharest Romania - www.irpus-dev.com Franchising Market in Romania  N. Franchise : 350 (only 18 in 2002)  Turnover : 1,1 billion Euro in 2011  Trend Growth in 2013 : +10% Number of Franchise

4. Irpus Development Srl – Bucharest Romania - www.irpus-dev.com Franchising Provenience  Local Brands: 150 ca  International Brands : 200 ca

5. Irpus Development Srl – Bucharest Romania - www.irpus-dev.com Investments and budgets  Average investment requested per Franchise: 15-20.000 €  Average budget available per potential Franchisee : 5.000-15.000 €

6. Irpus Development Srl – Bucharest Romania - www.irpus-dev.com Franchising Food Market Characteristics Players in Evidence  Take away (Covrigi)  Family business reached  Large presence of “Italian sound” restaurants and Ethnich in general

7. Irpus Development Srl – Bucharest Romania - www.irpus-dev.com Franchising Services Market Characteristics Players in Evidence  Low average investments  Self employing reached  Training intensive formats

8. Irpus Development Srl – Bucharest Romania - www.irpus-dev.com Franchising Retail Market Characteristics Players in Evidence  Concentration in Mall  Prevalent presence of Master franchisees  Convenience is strategic

9. Irpus Development Srl – Bucharest Romania - www.irpus-dev.com Innovations and challenges in Romania Innovation based Innovations ideas based  Constructions  Advertising  Vending  Car services

10. Irpus Development Srl – Bucharest Romania - www.irpus-dev.com Plus and Minus in Romania Plus Minus  Retail to be renovated  Growth of Basic economy and salaries  Small investors / self-employed  Bank/credit  Low entrepreneurial culture  High rents

11. Irpus Development Srl – Bucharest Romania - www.irpus-dev.com Franchising Market Opportunities Sectors Opportunities  Food  Services  Retail  Kebab  Pizza  Confectionery  Credit and insurance services  Beauty services  Men and children’s Fashion shops  Stock houses

12. Osvaldo Iandoloo.iandolo@irpus-dev.com www.azfranchising.ro www.irpus-dev.com