1. revenue strategies online newspapers 1996 | 2005 donica mensing reynolds school of journalism university of nevada, reno

2. 1996

4. 2005

6. 1996

8. 2005

10. 1996

12. 2005

14. revenue models (Mings & White, 2000) advertising model subscription model transaction model bundled model

15. 1996 mail survey Population: (Nearly) all online newspapers publishing daily news in the U.S. as of April 1996 -- 187 total. Survey sent to person in charge of online site 83 responses -- a 44.3% return rate

16. 2005 online survey Population: (Nearly) all online newspapers publishing daily news in the U.S. as of Feb. 2005 -- 1,040 total. Survey e-mailed to person in charge of online site 242 responses -- a 23.3% return rate

20. classified advertising

21. display advertising

22. subscriptions

23. archives

24. other comparisons micropayments registration attitudes towards print promising strategies

25. “In the next few years we will have a system of micropayments and will charge very small amounts for visitors to purchase content by the piece.”

26. requiring users to register

27. Perceptions of the impact of the online site on the print product

28. Summary of open-ended answers to the question: “What do you think are the most promising profit strategies for publishing Web newspapers?”

29. what have we learned?