1. Goals and Plans for Sustainable Fishing in municipality of Sagnay, Camarines Sur 2012- 2014 One in five people on this planet depends on fish as the primary source of protein. — Food and Agriculture Organization SAGNAY PRIDE CAMPAIGN

2. Threats! Illegal Fishing Intrusion to Atulayan Fish Sanctuary and Marine Reserve

3. Why Social Marketing is used to Change their Behaviours? We want the people know, feel, talk and do to have a positive impact on the social issues in the area of environment (Kotler, Philip and Nancy R. Lee (2008) MASCOT BILLBOARD T-shirt PO STER STICKERS BUTTON PIN & MUG

4. Purpose & Goal of Barrier Removal Strategy Capacity Development for MPA Governance & Management Law Enforcement is in Place (Logbooks, logistics) Law Enforcement is in Place (Logbooks, logistics) Local Monitoring Team Organize d & Capacitated MTWG/ManCom Organize with Executive Order Law Enforcement is in Place (Logbooks, logistics) Law Enforcement is in Place (Logbooks, logistics)

5. Steps in Planning Timeline Establish good Partnership in the Campaign Qualitative Research Focus Group Discussion In-depth Interview Revise & Finalize Result Chain, Preliminary SMART (Specific, Measureable, Action-Oriented, Realistic, Time bound) Objectives and Theory of Change Quantitative Research Identify and Train Enumerat ors Conduct KAP survey Establish baseline for measuring the impact of the campaign October 2012 to February 2013 Stakeholder Engagement Identify and Conduct Stakeholders Meeting Create Linkages and identify roles and function s

6. Our main Vision: Coral health cover Increased fish catch by the fishers

7. This Pride campaign cannot work alone ! We work together… Financial Assistance Technical Assistance Logistics/Facilities For more information about this program check out at www.rareplanet.org and follow Sagnay Campaign for Sustainable Fishing www.rareplanet.org Or look for: JOEL B. BALASTA – Conservation Fellow or call at 0946-8272-678