1. Monopoly © 2003 South-Western/Thomson Learning

2. What Is a Monopoly? A monopoly firm is the only seller of a good or service with no close substitutes. The market in which the monopoly firm operates is called a monopoly market.

3. Sources of Monopoly Economies of ScaleEconomies of Scale Control of Scarce InputsControl of Scarce Inputs Government-Enforced BarriersGovernment-Enforced Barriers

4. Economies of Scale Natural Monopoly A market in which, due to economies of scale, one firm can operate at lower average cost than can two or more firms

5. Government-Enforced Barriers Protection of intellectual property(IP): Government allows creators of IP to enjoy a monopoly and earn economic profit, but only for a limited timeGovernment allows creators of IP to enjoy a monopoly and earn economic profit, but only for a limited time Once the time is up, other sellers are allowed to enter the market, and competition is expected to bring down pricesOnce the time is up, other sellers are allowed to enter the market, and competition is expected to bring down prices

6. Government-Enforced Barriers Patent A temporary grant of monopoly rights over a new product or scientific discovery. A temporary grant of monopoly rights over a new product or scientific discovery.

7. Government-Enforced Barriers Copyright A grant of exclusive rights to sell a literary, musical, or artistic work A grant of exclusive rights to sell a literary, musical, or artistic work

8. Government-Enforced Barriers Government Franchise A government-granted right to be the sole seller of a product or service A government-granted right to be the sole seller of a product or service –U. S. Postal Service –Local utilities, etc.

9. Monopoly Goals and Constraints Monopoly Price or Output DecisionMonopoly Price or Output Decision Profit and LossProfit and Loss

10. Monopoly Goals and Constraints For any level of output a firm might produce, total cost is determined by (1) its technology of production, and (2) the prices it must pay for its inputs. For any level of output it might produce, the maximum price it can charge is determined by the market demand curve for its product

11. Monopoly Goals and Constraints

12. Monopoly Price or Output Decision When any firm - including a monopoly - faces a downward-sloping demand curve, marginal revenue is less than the price of output. Therefore, the marginal revenue curve will lie below the demand curve.

13. Monopoly Price or Output Decision A monopoly will never produce a level of output at which its marginal revenue is negative.

14. Monopoly Price or Output Decision Number of Subscribers Monthly Price per Subscriber E MR 10,000 40 MC D $60 30,000

15. Profit and Loss A monopoly earns a profit whenever P>ATC and suffers a loss whenever P<ATC

16. Monopoly Profit and Loss Number of Subscribers Dollars E MR 10,000 $40 MC 32 Total Profit ATC D (a) E Total Loss AVC ATC Number of Subscribers Dollars MR 10,000 40 MC D (b) $50

17. Equilibrium in Monopoly Markets Short-Run EquilibriumShort-Run Equilibrium Long-Run EquilibriumLong-Run Equilibrium Comparing Monopoly to Perfect CompetitionComparing Monopoly to Perfect Competition Why Monopolies Often Earn Zero Economic ProfitWhy Monopolies Often Earn Zero Economic Profit

18. Short-Run Equilibrium Any firm - including a monopoly - should shut down if P<AVC at the output level where MR = MC.

19. Long-Run Equilibrium A privately owned monopoly suffering an economic loss in the long run will exit the industry, just as would any other business firm.A privately owned monopoly suffering an economic loss in the long run will exit the industry, just as would any other business firm. In the long run, therefore, we should not find privately owned monopolies suffering economic losses.In the long run, therefore, we should not find privately owned monopolies suffering economic losses.

20. Comparing Monopoly to Perfect Competition A monopoly market can be expected to have a higher price and lower output than an otherwise similar perfectly competitive market.

21. Comparing Monopoly to Perfect Competition aa a 100,000Quantity of Output Price per Unit E $10 D (a) Competitive Market S 1,000 Quantity of Output Dollars per Unit ATC MC d (b) Competitive Firm $10 Dollars per Unit E F D (c) Monopoly Quantity of Output MR S = MC 10 $15 100,000 60,000

22. Two Opposing Effects 1) For any given technology of production, monopolization leads to higher prices and lower output. 2) Changes in the technology of production made possible under monopoly may lead to lower prices and higher output.

23. Monopolies Often Earn Zero Economic Profit 1.Government regulation 2.Rent-seeking activity

24. Monopolies Often Earn Zero Economic Profit Rent-Seeking Activity Any costly action a firm undertakes to establish or maintain its monopoly status

25. What Happens When Things Change? A monopolist will react to an increase in demand by producing more output, charging a higher price, and earning a larger profit.A monopolist will react to an increase in demand by producing more output, charging a higher price, and earning a larger profit. It will react to a decrease in demand by reducing output, lowering price, and suffering a reduction in profit.It will react to a decrease in demand by reducing output, lowering price, and suffering a reduction in profit.

26. What Happens When Things Change? a a a Number of Subscribers Monthly Price per Subscriber (a)(b) A MR 1 10,000 $40 MC D 1 30,000 Number of Subscribers Monthly Price per Subscriber MR 1 2 10,000 11,000 40 MC D 1 D 2 $47 A B

27. Price Discrimination Requirements for Price DiscriminationRequirements for Price Discrimination Effects of Price DiscriminationEffects of Price Discrimination

28. Price Discrimination Single-Price Monopoly A monopoly firm that is limited to charging the same price for each unit of output sold. A monopoly firm that is limited to charging the same price for each unit of output sold.

29. Price Discrimination Charging different prices to different customers for reasons other than differences in cost. Charging different prices to different customers for reasons other than differences in cost.

30. Price Discrimination Requirements for Price Discrimination There must be a downward-sloping demand curve for the firm’s outputThere must be a downward-sloping demand curve for the firm’s output The firm must be able to identify consumers willing to pay moreThe firm must be able to identify consumers willing to pay more The firm must be able to prevent low-price customers from reselling to high-price customersThe firm must be able to prevent low-price customers from reselling to high-price customers

31. Effects of Price Discrimination Price discrimination that harms consumers: when prices are above the price consumers would pay under a single price policy. The additional profit for the firm is equal to the monetary loss of consumers

32. Effects of Price Discrimination Price discrimination that benefits consumers: when the price for some consumers is below what they would pay under a single-price policy. This benefits both the consumer and the firm.

33. Effects of Price Discrimination aa a 30 Number of Round-trip Tickets Dollars per Ticket 80 $120 ATC MR MC (a) Number of Round-trip Tickets 30 Dollars per Ticket 120 MR MC (b) 10 $160 Additional profit from price discrimination Number of Round-trip Tickets (c) 30 Dollars per Ticket $120 MR MC 40 100 D Additional profit from price discrimination G H F D E D

34. Perfect Price Discrimination Charging each customer the most he or she would be willing to pay for each unit purchased Charging each customer the most he or she would be willing to pay for each unit purchased

35. Perfect Price Discrimination Number of Dolls per Day Dollars per Doll E 20 $30 25 10 3060 J B MC = ATC H D MR curve before price discrimination