1. & #noiOnDemand ONLINE TO OFFLINE INTEGRATION Deepa Kunapuli, CFPB

2. & #noiOnDemand INTRODUCTIONS NOI On Demand Norms You

3. & #noiOnDemand FOLLOWING THE LAW ELECTIONS.NEWORGANIZING.COM

4. & #noiOnDemand FOLLOWING THE LAW WWW.AFJ.ORG

5. & #noiOnDemand Presenter: & #noiOnDemand Deepa Kunapuli Upworthy

6. & #noiOnDemand OBJECTIVE To show how online and offline strategies work together to engage, motivate and drive people to action.

7. & #noiOnDemand AGENDA Making the Ask Ladder of Engagement The Steps on the Ladder Online vs Offline Why Data is Important Online Engagement Tools Questions

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10. & GOALS Is it timely and relevant to your supporters? Is it a core part of your larger campaign narrative? Will reaching your goal *actually* create change?

11. & #noiOnDemand RELATIONSHIP BASED ASK

12. & #noiOnDemand CONNECTION

13. & #noiOnDemand CONTEXT

14. & #noiOnDemand COMMITMENT

15. & #noiOnDemand CATAPULT

16. & #noiOnDemand LADDER OF ENGAGEMENT

17. & #noiOnDemand LEVEL ONE

18. & #noiOnDemand LEVEL TWO

19. & #noiOnDemand LEVEL THREE

20. & #noiOnDemand LEVEL FOUR

21. & #noiOnDemand LEVEL FIVE

22. & #noiOnDemand ONLINE V. OFFLINE What we do best offline Interest people in our work Narrow our universe of potential volunteers Give people the tools they need to execute Communicate last minute information to a lot of people What we do best online Test people’s leadership skills Build a relationship that keeps people coming back Train people to use the tools they have Evaluate and learn from the situation They are stronger with each other.

23. & #noiOnDemand DATA!

24. & #noiOnDemand TRACK PROGRESS Monitor metrics for: Email Social media Website – Visits – Event sign-ups – Tell a friend submissions – Social network activity – Blog articles / trackbacks

25. & #noiOnDemand DO YOUR FOLLOW-UP 1. Collect info online. 2. Make the next ask. 3. Think ahead!

26. & #noiOnDemand ENGAGEMENT TOOLS Sign up forms Social Media Email Voter Contact Tools Leaderboards Google Hangouts

27. & #noiOnDemand AND IT ALL COMES FULL CIRCLE STEP 1: ONLINE A.Post it. B.Promote it. C.Engage people. D.Provide resources. STEP 2: OFFLINE (at the event) A.Provide resources. B.Collect names, email addresses, personal stories. C.Take pictures/video. D.Give the next ask. E.Have a great time!! STEP 3: ONLINE A.Collect info. B.Provide recaps of the event. C.Provide progress updates on your theory of change. D.Give the next ask and promote it (repeat the steps).

28. & #noiOnDemand Questions?

29. & #noiOnDemand WWW.NEWORGANIZING.COM/TOOLB OX

30. & #noiOnDemand & #noiOnDemand Interdependent Leadership (aka the Snowflake Model) Interdependent Leadership https://act.neworganizing.com/donate/NOD_Donate_08-2012/ HOW CAN I SUPPORT?