1. NIKE ERIC DAVIS ARRINGTON B3

2. Slogan: JUST DO IT

3. Impact of slogan on family: Everybody in my family owns at least on pair of NIKE shoes. I believe that NIKE sells the best quality shoe or all around product period.

4. CONDITIONAL SATEMENT (IF-THEN): If you wear NIKE, then you are just doin’ it.

5. Converse: If you DON’T wear NIKE, then you’re NOT just doin’ it.

6. Contrapositive: If you are NOT just doin’ it, then you are NOT wearing NIKE.

7. I believe that the slogan is realistic because it is so straight forward and simple. It is also original and well noticeable. There is nothing I would change about the slogan to make it more realistic or appealing.

8. Just do it is a very affective slogan to me. It catches my interest because there’s unlimited number of things to “Just Do”. It is definitely one of the reasons they sell products so well.

9. NOW REMEMBER…