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Stephanie Holtz and Kristen Hamilton Heinz
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The Heinz Mission Statement: "THE WORLD'S PREMIER FOOD COMPANY, OFFERING NUTRITIOUS, SUPERIOR TASTING FOODS TO PEOPLE EVERYWHERE."
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Heinz History First product produced by Heinz was horseradish. Founder Henry John Heinz put the horseradish in a clear jar to prove the quality of his product Heinz slogan for quality horseradish was, “no leaves, no wood fiber, no turnip filler.”
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Heinz History Henry developed Heinz corporation at the age of twenty five. In the year 1869 the idea of eating food out of a can was unimaginable. It was Henry’s dream to change the use of tomatoes.
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Heinz History In the year 1919 Heinz died of pneumonia at the age of seventy five. Heinz passed the company on the his son Howard Heinz. Howard developed twenty five factories, and two hundred smaller factories.
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Leading Competitors Campbell Soup Company-CPB ConAgra Foods Inc-CAG Nestlé's.S. A.- ADR
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Other Heinz Products
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“Heinz Pours It on For Charity” On October 24, 2004 William Shatner joined Heinz, trying to raise money for charity. Charities include: Make A Wish Foundation, Nerine Shatner Foundation, and The Mia Hamm Foundation. The celebrity turn out for this event has raised well over $45,000. Other celebrities that have appeared to this fundraiser include: Lindsey Lohan, Mia Hamm, and Terry Bradshaw.
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Bibliography Heinz Mission Statement. Retrieved November 22, 2005 from http://www.heinz.com/jsp/vision.jsp http://www.heinz.com/jsp/vision.jsp Heinz Press Release. Retrieved November 22, 2005 from http://www.heinz.com/jsp/news_f.jsp?url=http://www.businesswire.c om/hnz/hnz-prod.shtml http://www.heinz.com/jsp/news_f.jsp?url=http://www.businesswire.c om/hnz/hnz-prod.shtml Reyes, Sonia.(2004, July 3). First National Marketing in 10 Years Supports New Products. Retrieved November 22, 2005 from http://neptune3.galib.uga.edu/cgi- bin/homepage.cgi?style=&_id=a8128c74-1112157084-4172&_cc=1 http://neptune3.galib.uga.edu/cgi- bin/homepage.cgi?style=&_id=a8128c74-1112157084-4172&_cc=1 Sound File. Retrieved November 22, 2005 from http://loosemoose.net http://loosemoose.net Heinz Fact sheet Retrieved November 22, 2005 from www.heinz.com/jsp/milestone.jsp www.heinz.com/jsp/milestone.jsp Heinz History. Retrieved December 1, 2004 from http://www.heinz.com/jsp/history.jsp http://www.heinz.com/jsp/history.jsp
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