1. Target Market Unit Project

2. Objectives: Students will be able to: demonstrate knowledge of target markets demonstrate knowledge market segmentation demonstrate knowledge the marketing mix (4 P’s) demonstrate their ability to manage a project demonstrate teamwork and collaboration skills necessary for project success

3. Project Overview You are part of the marketing/new product development team at a large company. The president has just announced that the company wants your team to launch a new product for the upcoming season. This must be a product that is not currently on the market. It can be an existing product with a “twist” or product \modification that makes it new.

4. Marketing Mix Plan You will prepare a written report highlighting the following: Your company Your product Your SWOT analysis Your Marketing Mix (4 P’s) Use template provided so you don’t miss anything. Refer to Report Format section of your handout.

5. Prototype & Powerpoint You will create a model of your product to use in pitching your ideas. You will also create a Powerpoint presentation to highlight the main points of your written report (refer to handout and title slides accordingly). You will wear professional dress for your presentation

6. First Steps 1. Select a group of no more than 4. 2. Select a PM. 3. Brainstorm product ideas & decide on a NEW product you’d like to report on. 4. Complete the Google form on Mrs. Raaker’s website for your team.

7. Homework Save the action plan to a laptop (you plan to bring and work on) or a flash drive, so you can work on it in class. Save the project outline to a laptop (you plan to bring and work on) or a flash drive, so you can work on it in class. Print all supplemental notes guide – ie., Intro to Positioning, Intro to Pricing, Intro to Distribution etc. )